Lead Generation Specialist

Position Overview

We are seeking a highly motivated and results-driven Lead Generation Specialist to join our dynamic team in Jeddah. In this pivotal role, you will play a critical part in fueling our business development and sales initiatives by identifying high-potential B2B clients, engaging key decision-makers, and maintaining a robust and accurate lead database within our CRM system. Your expertise in digital prospecting, data research, and CRM management will directly contribute to the growth and success of our organization.

Key Responsibilities

The Lead Generation Specialist will be responsible for the following core duties:

• Prospect Research & Identification: Conduct thorough research to identify potential B2B clients across various industries, utilizing platforms such as LinkedIn, Google, company websites, business directories, and other relevant online resources to pinpoint high-value opportunities.
• Decision-Maker Engagement: Identify and connect with key stakeholders, including Marketing Managers, Procurement Managers, PR Managers, and business owners, ensuring alignment with our target audience.
• Multi-Channel Outreach: Initiate contact with prospects through LinkedIn, email, website contact forms, and other digital communication channels, fostering meaningful engagement and building rapport.
• Contact Information Verification: Obtain and validate verified contact details, including direct phone numbers, mobile numbers, and business email addresses, to ensure seamless follow-up and communication.
• CRM Data Management: Create, update, and maintain accurate lead records in the company’s CRM system on a daily basis, ensuring all outreach activities, communication history, follow-up actions, lead status, and notes are meticulously documented.
• Database Maintenance: Uphold data integrity by preventing duplicate entries, correcting inaccuracies, and organizing the lead database to facilitate efficient and effective sales operations.
• Follow-Up & Lead Qualification: Execute timely follow-ups with unresponsive prospects in accordance with the company’s outreach protocols, qualify leads based on predefined criteria, and transfer them to the sales team with comprehensive information and detailed notes.
• Performance Tracking: Meet and exceed daily and monthly targets for lead generation, verified contacts, and qualified opportunities, contributing to the overall success of the sales pipeline.

Required Qualifications

To excel in this role, candidates must meet the following criteria:

• Relevant Experience: Proven track record in Lead Generation, B2B Prospecting, Online Research, or a comparable role, with a demonstrated ability to deliver measurable results.
• CRM Proficiency: Hands-on experience with CRM systems for lead entry, tracking, and data management, ensuring optimal utilization of the platform.
• Digital Research Skills: Strong familiarity with LinkedIn, Google Search, and advanced online research techniques to identify and engage potential clients effectively.
• LinkedIn Sales Navigator: Prior experience with LinkedIn Sales Navigator is a significant advantage, enabling enhanced prospecting and engagement capabilities.
• Communication Excellence: Exceptional written communication skills, with the ability to craft professional, persuasive, and engaging outreach messages tailored to diverse audiences.
• Attention to Detail: High level of accuracy in data entry and research, ensuring the integrity and reliability of the lead database.
• Technical Proficiency: Competency in Microsoft Excel or Google Sheets for data analysis, reporting, and record-keeping.
• Self-Motivation & Target Achievement: Ability to work independently, manage time efficiently, and consistently meet or exceed performance targets.
• Industry Experience: Prior experience in marketing, advertising, media production, or professional services is considered a valuable asset.

Role Clarification

This position is not a call center or direct sales role. The primary focus is on digital prospecting, online outreach, obtaining verified contact information for decision-makers, maintaining precise CRM records, and transferring qualified leads to the sales team for conversion. The Lead Generation Specialist serves as a vital bridge between marketing and sales, ensuring a steady flow of high-quality leads to drive business growth.

Employment Details

Employment Type: Full-time
Location: Jeddah