Marketing Executive

Role Overview

We are seeking a highly skilled and strategic Marketing Executive to spearhead our AI-first marketing initiatives from a fully remote location in Riyadh, Saudi Arabia. This pivotal role requires a dynamic professional who excels in blending traditional marketing expertise with cutting-edge artificial intelligence tools to drive innovation, efficiency, and measurable business growth. The ideal candidate will possess a deep understanding of modern marketing strategies while leveraging AI to enhance productivity, refine decision-making processes, and optimize campaign performance across multiple channels.

Key Responsibilities

Marketing Strategy & Planning

The Marketing Executive will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s long-term business objectives. This includes defining target audiences, crafting detailed buyer personas, and establishing ideal customer profiles. The role involves creating structured annual, quarterly, and campaign-specific marketing plans, as well as developing compelling product positioning and messaging frameworks to ensure brand differentiation and market penetration.

AI-Powered Content Marketing

In this role, you will lead the creation of high-quality, AI-assisted content across various formats, including blogs, case studies, whitepapers, landing pages, and website content. The position requires producing engaging social media content tailored for platforms such as LinkedIn, X (formerly Twitter), Facebook, Instagram, and YouTube. Additionally, you will develop persuasive marketing copy, design impactful email campaigns, and curate newsletters to nurture leads and foster customer loyalty. Maintaining a well-organized content calendar will be essential to ensure consistency and timely delivery.

SEO & Organic Growth

The Marketing Executive will conduct advanced, AI-assisted keyword research to enhance organic search visibility. Responsibilities include optimizing website content and technical SEO elements, improving search engine rankings, and monitoring competitor strategies to identify growth opportunities. This role demands a data-driven approach to continuously refine SEO tactics and drive sustainable organic traffic.

Social Media & Performance Marketing

You will develop and execute comprehensive social media strategies, schedule and automate content publishing, and analyze audience engagement metrics to refine outreach efforts. The role also encompasses planning, executing, and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads. By conducting rigorous A/B testing and performance analysis, you will maximize return on investment (ROI) and enhance campaign effectiveness.

Marketing Automation & Lead Generation

This position involves building automated customer journeys and workflows to streamline marketing processes. You will create email nurture campaigns, implement lead-scoring models, and integrate CRM and marketing automation platforms to enhance efficiency. Additionally, the role requires generating qualified B2B and B2C leads through outbound prospecting campaigns and inbound lead generation funnels, while optimizing landing pages to improve conversion rates.

Analytics, Brand Management & AI Innovation

The Marketing Executive will develop and maintain marketing dashboards and KPI reports to track campaign performance and customer behavior. Presenting actionable insights to leadership will be a key responsibility to support data-driven decision-making. You will also oversee brand management, ensuring consistency across all marketing channels and developing brand guidelines to strengthen brand identity and reputation. Furthermore, the role includes exploring emerging AI technologies, building AI-powered marketing workflows, and supporting internal teams in adopting AI best practices to drive innovation and scalability.

Required Skills & Competencies

• Marketing Expertise: Proficiency in growth marketing, digital marketing, content marketing, SEO & SEM, paid advertising, email marketing, conversion rate optimization (CRO), brand strategy, product marketing, B2B marketing, and marketing analytics.
• AI & Technical Proficiency: Strong skills in prompt engineering, AI-assisted content creation, AI image and video generation, AI research, AI workflow automation, and AI-powered marketing automation. Familiarity with tools such as Google Analytics 4, Google Tag Manager, CRM platforms, marketing automation platforms, and CMS platforms is essential.
• Preferred AI Tools: Experience with content and research tools (e.g., ChatGPT, Claude, Gemini, Perplexity), design platforms (e.g., Canva AI, Adobe Firefly, Midjourney), video creation tools (e.g., Synthesia, HeyGen, Runway), SEO tools (e.g., Surfer SEO, Ahrefs, Semrush), and automation platforms (e.g., Zapier, Make, n8n).
• Analytical & Reporting Skills: Ability to build and interpret marketing dashboards, track KPIs, and present data-driven insights to stakeholders.
• Strategic Thinking: Capacity to develop and execute marketing strategies that align with business goals while identifying market opportunities and emerging trends.

This role is ideal for a forward-thinking Marketing Executive who thrives in a fast-paced, AI-driven environment and is passionate about leveraging technology to achieve marketing excellence.