Copywriter II

About the Role

Tabby is seeking a dynamic and versatile Copywriter II to join our Brand Studio team. This role is ideal for a creative professional who excels at transforming words into compelling narratives that leave a lasting impact. Your responsibilities will span a wide range of channels—from emails, push notifications, and SMS to ad campaigns, social content, and beyond—ensuring every piece of communication aligns with Tabby’s brand voice while driving customer engagement and action.

As a bilingual talent fluent in both Arabic and English, you will craft sharp, engaging, and culturally relevant copy that resonates with diverse audiences across the region. Your ability to infuse personality into every message while maintaining clarity, intentionality, and alignment with business objectives will be instrumental in shaping how customers perceive and interact with Tabby. This role offers a unique opportunity to contribute to one of the fastest-growing consumer brands in the region, where your work will help define the future of financial services through creative storytelling and strategic messaging.

Key Responsibilities

• CRM & Customer Engagement: Develop and refine copy for email campaigns, push notifications, SMS, and in-app messaging to ensure consistent, high-impact communication that drives customer action and loyalty.
• Advertising & Campaigns: Create weekly campaign and ad copy tailored to Tabby’s audience, balancing creativity with strategic messaging to inspire engagement and conversions across digital and traditional channels.
• Social Media Content: Collaborate with the social team to produce culturally relevant, trend-aware copy for platforms such as Instagram, TikTok, and other channels, ensuring content is both engaging and aligned with Tabby’s brand identity.
• Cross-Functional Collaboration: Partner with designers, marketers, and product teams to brainstorm fresh ideas, develop creative concepts, and bring the Tabby voice to life in every project, from product launches to brand campaigns.
• B2B & B2C Communications: Review and refine messaging for a variety of communications, ensuring clarity, consistency, and quality across all customer touchpoints, including out-of-home, paid media, and digital experiences.
• Trend Awareness & Innovation: Stay ahead of emerging trends in copywriting, social media, and customer engagement, applying insights to continuously evolve and strengthen Tabby’s messaging strategy.
• Data-Driven Adaptability: Leverage data-driven insights to refine and optimize copy, ensuring it resonates with audiences and delivers measurable results in a fast-paced environment.

Your Impact

In this role, you will play a pivotal part in shaping how millions of people experience and understand the future of money. Your work will contribute to major brand campaigns, product launches, social storytelling, and category-defining creative initiatives, positioning Tabby as a leader in the region’s financial services landscape. This is more than a writing job—it’s an opportunity to define the voice of a rapidly evolving brand and leave a lasting impression on a growing customer base.

Skills, Knowledge & Expertise

• Bilingual Proficiency: Fluency in both Arabic and English, with the ability to switch seamlessly between the two while maintaining tone, style, and cultural relevance.
• Creative Writing Excellence: A knack for crafting witty, engaging, and persuasive copy that captures attention and drives action across all channels.
• Attention to Detail: A meticulous eye for grammar, tone, and consistency, ensuring high-quality output even under tight deadlines.
• CRM & Digital Expertise: Experience writing effective copy for emails, push notifications, SMS, and in-app messages, with a focus on customer engagement and conversion.
• Social Media Savvy: Ability to create sharp, on-trend copy for platforms like Instagram, TikTok, and other social channels, tailored to diverse audience segments.
• Project Management: Strong organizational skills to manage multiple projects simultaneously, adapt to feedback, and deliver results in a dynamic environment.
• Collaborative Mindset: A team player who thrives in cross-functional settings, working closely with designers, marketers, and product teams to bring ideas to life.
• Analytical Thinking: Comfortable using data-driven insights to refine messaging and optimize performance, ensuring copy resonates with audiences and achieves business goals.