Key Account Manager

About Al Rabie Saudi Foods

Al Rabie Saudi Foods stands as one of the Kingdom’s most prominent and trusted manufacturers of juices and beverages, renowned for its unwavering commitment to quality and innovation. With a diverse portfolio that includes 100% juices, nectars, dairy beverages, and functional drinks, the company has established itself as a household name across Saudi Arabia and beyond. Headquartered in Riyadh, Al Rabie’s products are distributed through a robust network spanning the Kingdom and international markets. As the company continues to expand its footprint in the modern trade retail sector, we are seeking a dynamic and commercially astute Key Account Manager to drive strategic growth and deepen relationships with our most critical retail partners.

Role Overview

Reporting directly to the Modern Trade Manager, the Key Account Manager will serve as the primary commercial owner for assigned Modern Trade key accounts, including national and regional hypermarket and supermarket chains. This pivotal role is responsible for cultivating and sustaining long-term partnerships while driving revenue growth, optimizing profitability, and ensuring flawless execution across the Al Rabie portfolio. The Key Account Manager will oversee the entire commercial relationship—from strategic planning and negotiation to in-store activation and P&L management—positioning them as a key driver of Al Rabie’s success in the organized retail channel.

Key Responsibilities

Account Strategy & Revenue Growth

• Develop and implement comprehensive annual account plans for assigned Modern Trade key accounts, setting clear revenue, volume, and market share objectives tailored to each customer.
• Lead sustainable growth initiatives across the Al Rabie portfolio within hypermarkets, supermarkets, and organized retail chains, focusing on expanding distribution, securing premium shelf space, and increasing category dominance.
• Identify and capitalize on growth opportunities within each account, including securing new product listings, maximizing incremental displays, and expanding into new store openings across Saudi Arabia.
• Collaborate closely with marketing and trade marketing teams to introduce and successfully sell-in new products and innovative pack formats, ensuring alignment with market trends and consumer demand.

Commercial & P&L Management

• Assume full ownership of the account P&L, managing net revenue, trade spend, promotional ROI, and profitability targets for each assigned customer in strict adherence to company guidelines.
• Negotiate annual trading terms, pricing strategies, promotional calendars, and listing agreements to optimize commercial outcomes while maintaining margin integrity.
• Strategically allocate and manage trade investment budgets to balance promotional visibility, activation effectiveness, and bottom-line contribution per account.
• Deliver precise volume and revenue forecasts in coordination with supply chain and demand planning teams, ensuring product availability and freshness standards are consistently met to uphold Al Rabie’s reputation for quality.

Customer & Relationship Management

• Serve as the primary liaison for day-to-day and strategic interactions with buyers, category managers, and commercial teams at assigned key accounts, fostering strong and collaborative relationships.
• Lead joint business planning sessions and quarterly business reviews to cultivate long-term strategic partnerships with each account, aligning on shared growth objectives and performance metrics.
• Proactively address commercial, supply, and operational challenges to maintain high service levels and customer satisfaction, acting as the escalation point for resolving account-specific issues.
• Facilitate seamless communication and coordination between assigned accounts and internal Al Rabie functions, including supply chain, finance, marketing, and trade marketing, to ensure alignment and execution excellence.

In-Store Execution & Operations

• Ensure best-in-class in-store execution across assigned accounts by maintaining planogram compliance, optimizing shelf availability, securing secondary displays, and enforcing pricing accuracy.
• Conduct regular store visits to assess execution quality, monitor competitor activity, and identify opportunities to enhance Al Rabie’s presence and visibility within retail environments.
• Partner with field sales and merchandising teams to translate account agreements into flawless store-level execution, driving adherence to promotional plans and merchandising standards.
• Monitor and proactively mitigate risks such as out-of-stocks, returns, and near-expiry stock at the store level to safeguard product freshness and customer satisfaction.

Promotions & Category Development

• Design and execute targeted promotional programs and seasonal activations, including Ramadan, summer, and back-to-school campaigns, tailored to the unique shopper profiles of each account.
• Collaborate with trade marketing to secure premium in-store visibility opportunities, such as gondola ends and branded displays, to maximize shopper engagement and conversion.
• Leverage category and shopper insights to craft compelling, data-driven selling propositions that strengthen Al Rabie’s position with buyers and drive incremental sales.
• Evaluate the effectiveness of promotional initiatives and refine strategies based on performance metrics to continuously enhance return on investment and account profitability.