Digital Marketing Manager

About Dhahran Techno Valley (DTV)

Dhahran Techno Valley (DTV) stands as Saudi Arabia’s premier innovation ecosystem, anchored by King Fahd University of Petroleum & Minerals (KFUPM). Positioned at the intersection of research, industry, and entrepreneurship, DTV fosters collaboration among startups, researchers, and industry leaders to advance Saudi Arabia’s priority deep-tech sectors: energy, water and sustainability, digitalization and semiconductors, advanced materials and mining, and advanced manufacturing. Through venture building, funding, research initiatives, and product development, DTV empowers innovators driving the nation’s technological future. As DTV expands its digital footprint to reflect this ambition, we seek a dynamic and strategic Digital Marketing Manager to lead our online presence with precision and impact.

The Role

We are seeking a Digital Marketing Manager to spearhead DTV’s digital strategy, encompassing our website, social media channels, digital campaigns, and performance analytics. Your mission will be to ensure DTV maintains a consistent, credible, and compelling online presence across all digital touchpoints. From founders exploring our programs to investors evaluating the ecosystem, you will shape how DTV is perceived in the digital landscape. This is a hands-on role that demands direct channel management, collaboration with external partners, and data-driven decision-making. Reporting to the Director of Marketing & Communications, you will work closely with DTV’s multi-entity structure, including the science park, venture capital arm, and flagship programs, to deliver cohesive and high-impact digital initiatives.

Key Responsibilities

• Website Leadership: Oversee the management, content updates, structural enhancements, and SEO optimization of DTV’s website, ensuring alignment with the needs of diverse audiences, including founders, investors, and researchers.
• Social Media Management: Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, X (formerly Twitter), Meta (Facebook and Instagram), and emerging channels. This includes content planning, publishing, community engagement, and platform-specific optimization.
• Digital Campaign Strategy: Plan, execute, and monitor digital campaigns for program launches, events, and key announcements, such as venture program cohorts, Demo Days, and partnership milestones. Leverage paid digital and social advertising to maximize reach and engagement.
• Performance Analytics & Reporting: Establish and maintain a robust KPI framework to track digital performance metrics, including engagement, reach, conversion, and brand awareness. Provide actionable insights to leadership and stakeholders through regular reporting.
• Email Marketing & Newsletters: Design, manage, and optimize email marketing campaigns and newsletters to nurture leads, engage stakeholders, and amplify DTV’s thought leadership.
• Agency & Freelancer Management: Brief, coordinate, and oversee external agencies and freelance contributors to ensure high-quality digital deliverables that align with DTV’s brand and objectives.
• Brand Consistency & Localization: Uphold a consistent brand voice and visual identity across all digital platforms, ensuring seamless integration of both English and Arabic content to cater to diverse audiences.
• Trend Monitoring & Innovation: Stay ahead of digital trends and emerging platforms relevant to deep-tech, investor, and founder audiences, integrating innovative approaches to enhance DTV’s digital presence.
• Cross-Functional Collaboration: Partner with the Growth & Impact team to develop integrated campaigns that span digital, PR, and content marketing, ensuring a unified and compelling narrative.

Qualifications & Skills

To excel in this role, you will bring:

• Experience: A minimum of seven years in digital marketing, with direct ownership of website and social media channels. Proven expertise in managing multi-channel campaigns from strategy to execution and reporting.
• Technical Proficiency: Strong working knowledge of SEO, paid social and search advertising, analytics tools (e.g., GA4, Meta Business Suite, LinkedIn Campaign Manager), and content management systems (CMS).
• Leadership & Collaboration: Experience managing agencies, freelancers, or junior team members, with a track record of delivering high-quality digital content and campaigns.
• Data-Driven Mindset: Comfort with setting KPIs, analyzing performance data, and using insights to refine and optimize digital strategies.
• Content Judgment: Exceptional written and visual discernment, with the ability to curate and create compelling digital content that resonates with target audiences.
• Language Skills: Fluency in both Arabic and English is highly preferred.
• Industry Insight: Prior experience in technology, venture capital, innovation ecosystems, or B2B/institutional marketing is a significant advantage.

Why Join DTV?

This is a unique opportunity to shape the digital presence of one of Saudi Arabia’s most influential deep-tech ecosystems during a period of rapid growth. As a Digital Marketing Manager at DTV, you will play a pivotal role in building and scaling a brand that is driving national innovation. With direct visibility to senior leadership and the chance to influence high-impact initiatives, this role offers unparalleled ownership and the satisfaction of contributing to Saudi Arabia’s technological and economic advancement. Join us and be at the forefront of the nation’s deep-tech revolution.