Regional Sales Manager (Middle East)

Position Overview

We are seeking a dynamic and results-driven Regional Sales Manager (Middle East) to lead our expansion and growth initiatives across the Middle East market. In this pivotal role, you will be responsible for driving market development, strengthening dealer and customer relationships, and ensuring the consistent growth of our brand within the region. Your strategic leadership will be instrumental in achieving sales targets for our Hiroad Overseas Business Unit, with responsibilities spanning multiple countries across the Middle East. This position demands a proactive approach, exceptional negotiation skills, and the ability to foster long-term partnerships while maintaining a strong brand presence.

Key Responsibilities

• Market Expansion & Growth: Spearhead efforts to identify and capitalize on new business opportunities within the Middle East market. This includes selecting and negotiating with distributors and strategic partners, as well as finalizing contracts to solidify our market presence.
• Marketing & Brand Promotion: Develop and execute tailored marketing strategies to enhance brand visibility and recognition across the region. Organize and oversee brand promotion activities, public relations events, and marketing campaigns to engage customers and stakeholders effectively.
• Distributor & Customer Management: Cultivate and maintain strong relationships with key distributors and customers. Analyze performance metrics, propose improvements, and optimize company processes, products, and service offerings to meet evolving market demands.
• Training & Development: Provide comprehensive training and support to distributors and customers to ensure they are well-equipped to represent and utilize our products effectively. Foster a culture of continuous learning and excellence within the distribution network.
• Competitive Analysis & Market Intelligence: Conduct thorough research and analysis of competitors and market trends within the Middle East. Utilize insights to refine sales strategies, identify gaps, and capitalize on emerging opportunities.
• Performance Evaluation & Management: Establish and maintain detailed records of distributors and customers. Evaluate performance metrics, assess agent effectiveness, and implement strategies to enhance overall operational efficiency.
• Cross-Functional Collaboration: Work closely with internal teams, including marketing, logistics, and R&D, to align business objectives and ensure seamless execution of regional sales strategies. Provide support to other departments in handling related business activities as needed.

Qualifications & Requirements

• Industry Knowledge: A solid understanding of bakery products, bakery operations, or production experience is highly desirable.
• Sales Experience: Minimum of five years of proven sales experience in the Non-Dairy Whip Topping or related baking ingredient industry, with a strong track record in the Middle East market.
• Resilience & Travel Readiness: Ability to thrive under pressure and manage a demanding workload. Frequent travel within the Middle East region is essential to meet business objectives and maintain strong client relationships.
• Technical Proficiency: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) to support data analysis, reporting, and presentation tasks.

About Hi-Road Food Technology

Shanghai Hi-road Food Technology Co., Ltd. is a globally recognized leader in the research, development, production, and distribution of premium bakery and catering ingredients. Our mission is to become the preferred partner in the global baking industry by delivering innovative, safe, and high-quality food solutions that inspire culinary excellence. Leveraging our robust in-house R&D capabilities, we source world-class raw materials and employ cutting-edge production technologies to maintain the highest standards of quality and consistency.

Our diverse product portfolio includes:

• Dairy and non-dairy toppings
• Premium fruit preparations
• Chocolate products
• Bakery creams and margarine compounds
• Flavor sauces
• Food flavors and additives

Through relentless innovation and adherence to stringent quality control measures, we are committed to providing exceptional value and culinary inspiration to our partners worldwide. Join us and be part of a team that is shaping the future of the global baking industry.