Senior Content Marketing Executive

About Nutrili

Nutrili is a dynamic and rapidly expanding wellness brand with a strong presence across Dubai, Riyadh, and Beirut. We are redefining the standards of nutritional supplements by blending scientific rigor with innovative product design. Over the past year, our team has doubled in size, and we are poised for even greater growth. At Nutrili, we embrace a culture of big ideas, swift execution, and transformative opportunities to shape the future of wellness in the region.

Our product portfolio includes science-backed supplements such as collagen, gummies, and essential daily vitamins, all crafted to help individuals feel their best. However, we believe that wellness products should transcend functionality—they should captivate, inspire, and seamlessly integrate into modern lifestyles. We are seeking a visionary and highly motivated Senior Content Marketing Executive to lead our content and marketing initiatives with creativity, strategic insight, and hands-on execution.

Your Role and Responsibilities

As a key member of our marketing team, you will play a pivotal role in developing and executing high-impact marketing campaigns across multiple digital channels, including social media, email, influencer partnerships, and digital platforms. Your responsibilities will encompass the entire creative process—from ideation to execution—ensuring that every piece of content resonates with our target audience and reinforces Nutrili’s brand identity.

• Content Creation and Strategy: Develop and implement comprehensive marketing campaigns tailored to social media, email, and digital platforms, ensuring alignment with brand objectives and audience preferences.
• Multimedia Production: Conceptualize, film, edit, and publish engaging short-form content for platforms such as Instagram and TikTok. Produce social-first videos, reels, and behind-the-scenes footage that capture attention and drive engagement.
• Copywriting and Storytelling: Craft compelling and persuasive copy for social media posts, email campaigns, product launches, and marketing initiatives. Leverage storytelling techniques to create emotional connections with our audience.
• Trend Analysis and Innovation: Stay ahead of the curve by monitoring social media trends, emerging formats, and cultural moments. Translate these insights into fresh, native content that resonates with our audience and keeps Nutrili at the forefront of industry conversations.
• Collaboration and Leadership: Work closely with designers, content creators, and cross-functional teams to bring campaigns to life. Provide guidance and support to ensure cohesive brand messaging across all touchpoints.
• Performance Analysis: Utilize analytics tools to measure the effectiveness of content and campaigns. Identify key performance indicators, derive actionable insights, and implement data-driven optimizations to enhance engagement and growth.

Your Ideal Profile

We are looking for a candidate with a proven track record in marketing, social media, or content creation, and a passion for wellness, fitness, beauty, or lifestyle brands. The ideal candidate will possess the following qualifications and attributes:

• Experience: A minimum of 4 years in marketing, social media management, or content creation, with a focus on strategy and execution.
• Technical Proficiency: Hands-on experience with content creation and editing tools such as CapCut, Adobe Premiere, Canva, or similar platforms. Comfortable operating both behind the camera and in the editing suite.
• Copywriting and Storytelling: Exceptional writing skills in English, with the ability to craft compelling narratives that engage and inspire audiences.
• Video Production: Experience in scripting, ideating, and producing video content that aligns with brand objectives and resonates with target audiences.
• Organizational Skills: Highly organized, proactive, and adept at managing multiple projects in a fast-paced startup environment. Ability to prioritize tasks and meet deadlines without compromising quality.
• Passion for Wellness: A genuine enthusiasm for wellness, fitness, beauty, or lifestyle brands, with a keen understanding of consumer preferences and market trends.

Why Choose Nutrili?

Joining Nutrili means becoming part of one of the Middle East’s fastest-growing wellness brands. You will collaborate with a creative, ambitious, and collaborative team that values innovation and bold ideas. As a Senior Content Marketing Executive, you will have the opportunity to shape the content and marketing direction of the company, driving real engagement and fostering a brand that people genuinely love and connect with. At Nutrili, we embrace a culture of speed, experimentation, and continuous improvement—where your ideas can make a tangible impact on the future of our brand.