Regional Sales Manager

About the Role

We are seeking a dynamic and results-driven Regional Sales Manager to lead our sales operations across Saudi Arabia, driving growth, profitability, and market expansion. In this pivotal leadership role, you will be responsible for overseeing a high-performing sales team, executing strategic sales initiatives, and fostering strong relationships with key customers and distributors across multiple channels, including Retail, Wholesale, Discount, and Modern Trade. Your expertise will be instrumental in achieving sales targets, identifying new business opportunities, and ensuring the sustained success of our operations in the region.

Key Responsibilities

• Team Leadership and Development: Lead, mentor, and develop the regional sales team to maximize performance, ensuring alignment with company objectives and sales targets. Foster a culture of accountability, collaboration, and continuous improvement.
• Sales Strategy and Execution: Develop and implement comprehensive regional sales strategies tailored to the unique dynamics of the Saudi FMCG market. Drive execution across all sales channels to achieve revenue growth and market penetration.
• Customer and Market Relationships: Build and maintain strong, long-term relationships with key customers, distributors, and major accounts. Identify and capitalize on new business opportunities to expand market coverage and drive sales growth.
• Performance Management: Monitor sales performance, KPIs, and market trends, providing data-driven insights and corrective actions to ensure targets are met. Prepare accurate sales forecasts, budgets, and performance reports for senior leadership.
• Cross-Functional Collaboration: Work closely with Category, Trade Marketing, Supply Chain, and Finance teams to ensure seamless execution of sales strategies, promotions, and operational plans. Align efforts to optimize efficiency and profitability.
• Field Support and Execution: Conduct regular field visits to support the sales team, evaluate execution strategies, and strengthen customer relationships. Provide on-ground guidance to enhance sales performance and address challenges proactively.
• Competitive Intelligence: Analyze competitor activities, pricing strategies, promotions, and market developments to identify growth opportunities and maintain a competitive edge in the market.
• Compliance and Standards: Ensure adherence to company policies, sales standards, and regulatory requirements to maintain operational integrity and customer trust.

Qualifications and Skills

To excel in this role, you will need a Bachelor’s degree in Business Administration, Marketing, or a related field, complemented by 7–10 years of progressive experience in FMCG sales, with at least 3 years in a leadership capacity such as Regional Sales Manager or equivalent. A deep understanding of the Saudi FMCG market, distribution networks, and sales dynamics is essential.

You should possess a proven track record of developing and executing successful sales strategies, coupled with strong leadership, coaching, and team development skills. Excellent negotiation, analytical, and problem-solving abilities are critical, along with outstanding communication and presentation skills in English. Proficiency in Microsoft Office and sales reporting systems is required, and a valid Saudi driving license with a willingness to travel frequently within the region is mandatory. While fluency in Arabic is advantageous, exceptional English communication skills are sufficient for success in this role.