B2C Performance Marketer | AI-first

Position Overview

We are partnering with a forward-thinking organization to identify a dynamic B2C Performance Marketer (AI-first) based in Saudi Arabia. This role is designed for a results-driven marketer who excels in designing, executing, and scaling high-impact customer acquisition strategies within a fast-paced, AI-driven ecosystem. The ideal candidate will take full ownership of end-to-end paid performance initiatives, blending strategic creativity, data-driven decision-making, and automation to deliver measurable business growth. You will collaborate closely with senior leadership and cross-functional teams to pioneer modern acquisition channels, refine conversion funnels, and implement AI-powered workflows that enhance efficiency and scalability. This position offers unparalleled autonomy, direct business impact, and the opportunity to shape the future of a digitally mature organization transitioning into an AI-first enterprise. If you are passionate about performance marketing, continuous experimentation, and driving tangible results, this role provides an exceptional platform for professional and personal growth.

Key Responsibilities

• Strategic Leadership: Develop and execute a comprehensive B2C paid acquisition strategy, encompassing campaign planning, execution, optimization, and performance analysis to maximize ROI.
• Funnel Development: Design, launch, and scale high-converting webinar, VSL (Video Sales Letter), and education-focused marketing funnels using AI-enhanced processes and automation to drive engagement and conversions.
• Creative Optimization: Produce and refine ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a primary focus on Meta platforms (Facebook and Instagram).
• AI Integration: Implement AI-powered workflows to streamline creative production, campaign management, and marketing experimentation, ensuring continuous innovation and efficiency gains.
• Performance Analysis: Monitor and analyze key performance metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and Customer Lifetime Value (CLV), to optimize campaign profitability and scalability.
• Cross-Functional Collaboration: Partner with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives, ensuring cohesive and impactful marketing initiatives.
• Innovation & Experimentation: Conduct ongoing testing and experimentation to identify emerging growth opportunities, refine marketing strategies, and stay ahead of industry trends in a rapidly evolving digital landscape.

Qualifications & Experience

• Proven Track Record: Demonstrated experience in managing and scaling B2C paid acquisition campaigns with a history of delivering measurable business results.
• Direct-Response Expertise: Strong background in direct-response marketing, webinar funnels, VSL campaigns, info-product marketing, or similar customer acquisition models that prioritize conversion and revenue generation.
• Platform Proficiency: Hands-on experience with Meta Ads (Facebook and Instagram) and other digital advertising platforms, including audience targeting, ad creation, and performance tracking.
• AI & Automation Skills: Deep understanding of AI-powered marketing tools, automation workflows, and agent-based productivity solutions to enhance campaign efficiency and effectiveness.
• Independent Execution: Ability to independently conceptualize, implement, and optimize campaigns from strategy to execution, with minimal supervision.
• Analytical Acumen: Exceptional analytical skills with experience interpreting complex marketing data to derive actionable insights and drive performance improvements.
• Soft Skills: Strong communication, creativity, and problem-solving abilities, coupled with a proactive, ownership-oriented mindset that thrives in fast-paced, collaborative environments.
• Remote Collaboration: Experience working effectively in remote and cross-functional teams, leveraging digital tools to maintain productivity and alignment.

Compensation & Benefits

We offer a highly competitive compensation package, including profit-sharing opportunities and equity participation, to reward your contributions to our growth. Enjoy the flexibility of a fully remote work environment with global collaboration opportunities, along with company-provided equipment to support your role. Additional benefits include paid vacation and time off, as well as the chance to lead and scale high-impact AI-first marketing initiatives. This role provides a high level of ownership, direct exposure to executive leadership, and a collaborative, innovative, and growth-oriented work culture that fosters both personal and professional development.