Marketing Executive

Position Overview

We are seeking a dynamic and results-driven Marketing Executive to join the team at Crowne Plaza®, an IHG hotel, where excellence in marketing and communication is paramount. In this pivotal role, you will play a key part in shaping the hotel’s brand presence, driving promotional initiatives, and enhancing guest engagement through strategic digital and traditional marketing efforts. Your expertise will contribute to the hotel’s success by ensuring all marketing activities align with Crowne Plaza and IHG standards, fostering awareness, loyalty, and revenue growth.

Core Responsibilities

The Marketing Executive will be responsible for executing a comprehensive marketing strategy that encompasses both digital and offline channels. Your duties will include:

• Marketing & Communications:
  • Support the implementation of the hotel’s marketing plan and promotional calendar to ensure timely execution of campaigns.
  • Develop, edit, and proofread high-quality marketing content in both Arabic and English, including press releases, flyers, social media posts, and newsletters.
  • Coordinate marketing initiatives for key hotel segments, such as rooms, food and beverage (F&B), events, and special promotions.
  • Ensure brand consistency across all marketing materials by adhering to IHG’s visual identity and tone guidelines.
  • Organize and oversee internal photo and video shoots to maintain a robust library of creative assets that reflect the hotel’s image and offerings.
• Digital Marketing & Social Media:
  • Manage daily social media content across approved platforms, including Instagram, Facebook, LinkedIn, and others, to enhance engagement and brand visibility.
  • Collaborate with the IHG Digital Marketing Team to support paid campaign management and optimize digital advertising strategies.
  • Monitor and analyze digital performance metrics, including engagement rates and return on investment (ROI), to refine marketing strategies and improve outcomes.
  • Ensure the hotel’s website content is accurate, up-to-date, and aligned with brand messaging and SEO best practices.
• Public Relations & Media Support:
  • Coordinate media visits, influencer collaborations, and content partnerships to amplify the hotel’s reach and reputation.
  • Assist in the preparation of media kits, coverage reports, and press materials to facilitate positive media relations.
  • Maintain and update media contact databases to ensure effective communication with key stakeholders.
• Event & Promotion Coordination:
  • Support hotel events and activations by preparing promotional materials and providing on-site coverage to maximize participation and visibility.
  • Collaborate with operational departments, including F&B, Rooms, and Sales, to promote seasonal offers, celebrations, and special events.
  • Assist with sponsorship coordination and ensure branding visibility aligns with contractual agreements and brand standards.
• Administration & Reporting:
  • Maintain organized records for all marketing activities, invoices, and performance reports to ensure transparency and accountability.
  • Track budget utilization and provide accurate documentation for all marketing expenditures to support financial planning and decision-making.
  • Prepare monthly updates and presentations on marketing performance, highlighting key achievements and areas for improvement.

Qualifications & Experience

To excel in this role, you must possess the following qualifications and skills:

• Education: A Bachelor’s degree or diploma in Marketing, Communications, Public Relations, or a related field.
• Language Proficiency: Fluency in both English and Arabic, with excellent written and verbal communication skills.
• Technical Skills:
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with social media management tools.
  • Basic understanding of digital analytics platforms, such as Meta Insights and Google Analytics, to measure campaign effectiveness.
• Experience: Minimum of 2–3 years of relevant experience in marketing or communications, preferably within the hospitality industry.
• Soft Skills:
  • Strong attention to detail and a creative mindset to develop compelling marketing content.
  • Ability to multitask, prioritize effectively, and work under tight deadlines in a fast-paced environment.
  • Excellent interpersonal and collaboration skills to engage with internal teams and external partners.

Key Metrics for Success

The Marketing Executive will be evaluated based on the following key performance indicators:

• Maintaining brand compliance and consistency across all marketing materials.
• Driving social media engagement and achieving growth in follower base and interaction rates.
• Ensuring the timely execution of campaigns and promotions with measurable impact on revenue and guest engagement.
• Facilitating effective internal and external communication to support the hotel’s strategic goals.

Key Relationships

This role requires collaboration with a diverse range of stakeholders, including:

• Internal Relationships: Sales & Marketing, Food & Beverage, Rooms, and all operational departments to align marketing efforts with hotel objectives.
• External Relationships: Media representatives, influencers, content creators, and industry partners to enhance the hotel’s visibility and reputation.