Brand & Customer Manager KSA - CVM

Position Overview

We are seeking a dynamic and strategic Brand & Customer Manager to join our Pharmaceutical Business Unit in Riyadh, Saudi Arabia. This pivotal role is designed to drive impactful outcomes for patients by leading the Cardiometabolic portfolio, with a primary focus on the launch of our innovative PCSK9 inhibitor. As a key member of the team, you will be instrumental in ensuring launch excellence and sustaining long-term brand success through a customer-centric approach. Your responsibilities will span strategic brand management, cross-functional collaboration, and operational execution to maximize the value of our brands while achieving sales and market share objectives.

Key Responsibilities

• Launch Excellence & Brand Strategy:
  • Develop and execute a comprehensive launch plan, encompassing product positioning, pre-launch activities, patient journey mapping, and insights generation to ensure a successful market introduction.
  • Collaborate with the Cross Functional Team (CFT) to design and implement robust brand plans, including positioning, segmentation, and messaging strategies tailored to the Saudi market.
  • Lead brand planning and forecasting in alignment with finance, sales, and other stakeholders to drive informed decision-making and resource allocation.
  • Analyze market trends, competitive dynamics, and customer insights to identify growth opportunities and inform strategic decisions, including partnering with the Market Access team to enhance patient access.
  • Monitor competitor activity, market conditions, and industry changes to proactively address potential impacts on sales within the assigned portfolio.
• Promotional & Campaign Management:
  • Lead the development of integrated communication strategies, including digital, print, and in-person channels, to deliver cohesive and impactful promotional campaigns.
  • Coordinate with medical, regulatory, and legal departments to ensure compliance and streamline approval processes for all promotional materials and activities.
  • Design and implement effective brand launch and portfolio selling strategies to drive adoption and engagement among healthcare professionals (HCPs).
• Stakeholder Engagement:
  • External Stakeholders: Cultivate strong relationships with key opinion leaders (KOLs) and HCPs to enhance brand awareness and education through in-person interactions, events, and congresses.
  • Internal Stakeholders: Partner closely with the CFT to align on strategic objectives, develop comprehensive plans, and monitor implementation to ensure cohesive execution across all functions.
  • Support the CFT in staying abreast of the latest product and therapeutic area advancements to maintain a competitive edge.
  • Empower the sales force with training, marketing tools, and clear brand communication to drive performance and brand advocacy.
• Budget & Operations:
  • Manage brand budgets with a focus on cost-effective resource utilization and accountability.
  • Maintain a comprehensive database of all planned and executed activities to track progress, measure effectiveness, and keep stakeholders informed.
  • Monitor sales data, CRM outputs, and marketing KPIs to assess campaign performance and inform future strategies.
  • Prepare and submit accurate reports in a timely manner to support data-driven decision-making.
• Personal Development:
  • Continuously enhance technical knowledge and skills to stay ahead of evolving marketing trends and methodologies relevant to the Cardiometabolic portfolio.
  • Remain updated on the latest product and therapeutic area advancements through participation in internal scientific and product training sessions.

Qualifications & Experience

To excel in this role, you will bring a blend of strategic thinking, operational excellence, and a passion for patient-centric outcomes. Ideal candidates will possess:

• A bachelor’s degree in a relevant field such as Pharmacy, Business Administration, Marketing, or Life Sciences; an advanced degree is a plus.
• Minimum of 5-7 years of progressive experience in brand management, pharmaceutical marketing, or a related field, with a proven track record in launch excellence and portfolio management.
• Strong analytical skills with the ability to interpret market data, competitive intelligence, and customer insights to drive strategic decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, KOLs, and HCPs.
• Proficiency in managing budgets, CRM systems, and marketing KPIs to ensure operational efficiency and accountability.
• Fluency in English and Arabic is highly desirable, with the ability to navigate the Saudi healthcare landscape with cultural sensitivity and insight.

Why Join Us?

This role offers a unique opportunity to make a tangible difference in the lives of patients while advancing your career in a dynamic and innovative pharmaceutical environment. You will work alongside a talented and dedicated team, contribute to groundbreaking healthcare solutions, and play a pivotal role in shaping the future of the Cardiometabolic portfolio in Saudi Arabia. If you are a results-driven professional with a passion for brand leadership and patient impact, we invite you to apply and become part of our mission to transform healthcare outcomes.