Senior Marketing Specialist

About Shory

Shory is a cutting-edge digital platform revolutionizing the insurance industry through innovative technology. By transforming complex insurance processes into intuitive, user-friendly experiences, Shory empowers customers to secure the right coverage swiftly and with confidence. As part of First Tech, a forward-thinking technology company specializing in digital platform development across financial services and beyond, Shory benefits from unparalleled expertise in product innovation, engineering, and scalable solutions. Founded in the UAE in 2021, Shory was established with a bold mission to redefine insurance through technology. Since its inception, the platform has experienced rapid growth, emerging as a high-impact digital solution that delivers transparent, customer-centric insurance products.

At Shory, we blend robust technical capabilities with a relentless focus on customer satisfaction to create modern products that disrupt traditional industries and elevate everyday experiences. Our commitment to fostering an inclusive workplace ensures that every team member is valued, respected, and empowered to contribute meaningfully to our collective success.

Job Purpose

The Senior Marketing Specialist will spearhead the development and implementation of Shory’s marketing strategy in Saudi Arabia, driving brand visibility, customer acquisition, and sustainable business growth through cohesive marketing initiatives. This role will be instrumental in localizing Shory’s marketing approach, managing high-impact campaigns, supporting product launches, and overseeing external agency partnerships. Additionally, the position will play a key role in establishing a scalable marketing function that aligns with Shory’s long-term expansion goals.

Key Responsibilities

• Strategic Leadership: Develop and execute a localized marketing strategy that aligns with Shory’s commercial objectives and growth ambitions in Saudi Arabia.
• Brand Development: Strengthen Shory’s brand presence through integrated online and offline marketing initiatives, ensuring consistency across all touchpoints.
• Campaign Management: Lead the planning and execution of integrated marketing campaigns across digital platforms, public relations, partnerships, events, and brand activations.
• Product Launches: Design and deliver go-to-market strategies for new products, features, and business initiatives to drive adoption and engagement.
• Agency Management: Cultivate and manage relationships with external creative, media, branding, and PR agencies to ensure high-quality execution and alignment with business goals.
• Budget Oversight: Oversee the marketing budget, allocating resources effectively to maximize return on investment and drive measurable results.
• Performance Analysis: Monitor campaign performance, customer insights, and market trends to optimize marketing effectiveness and identify growth opportunities.
• Cross-Functional Collaboration: Work closely with Product, Commercial, Technology, and Leadership teams to ensure marketing initiatives support broader business objectives.
• Brand Consistency: Ensure consistent brand positioning, messaging, and customer experience across all channels and touchpoints.
• Team Development: Contribute to the growth and development of the marketing function, including team building and expanding future capabilities.
• Compliance & Governance: Ensure all marketing activities adhere to company policies, regulatory requirements, and brand guidelines.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of progressive marketing experience, with at least 3 years in a senior or leadership role.
• Proven track record in developing and executing integrated marketing strategies within the Saudi market.
• Strong background in technology, fintech, digital banking, travel tech, or other high-growth digital sectors.
• Hands-on experience leading product launches, brand development, and customer acquisition initiatives.
• Demonstrated expertise in managing external agencies and large-scale marketing budgets.
• Exceptional commercial acumen with the ability to translate business objectives into effective marketing strategies.
• Outstanding stakeholder management and cross-functional collaboration skills.
• Data-driven mindset with experience in measuring campaign performance and optimizing marketing ROI.
• Proactive approach with the ability to balance strategic planning and day-to-day execution.
• Fluency in both Arabic and English, with deep familiarity with the Saudi market essential.

Why Join Shory?

We offer a dynamic and collaborative work environment where innovation and customer-centricity are at the forefront. As a Senior Marketing Specialist, you will have the opportunity to shape the future of insurance in Saudi Arabia, driving impactful initiatives that resonate with customers and stakeholders alike. Our competitive compensation package reflects your expertise and contributions, while our commitment to professional growth ensures continuous development opportunities.