Marketing Manager ELSB/ELSP ME Region

Marketing Manager – ELSB/ELSP, Middle East Region

ABB Industries (L.L.C.) is seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy for the ELSB/ELSP portfolio within the Middle East (ME) region. This pivotal role will be based in Riyadh and will play a critical part in driving brand awareness, market penetration, and revenue growth for ABB’s ELSB/ELSP solutions across the region. The ideal candidate will possess a blend of strategic vision, market intelligence, and cross-functional leadership to position ABB as a market leader in the ELSB/ELSP segment.

Key Responsibilities

The Marketing Manager will be responsible for developing and executing comprehensive marketing plans tailored to the unique demands of the Middle East market. Core duties include:

• Strategic Marketing Leadership: Formulate and implement region-specific marketing strategies to enhance the visibility and competitiveness of ABB’s ELSB/ELSP offerings, aligning with global and regional business objectives.
• Market Analysis & Insights: Conduct in-depth market research to identify trends, customer needs, and competitive landscapes, providing actionable insights to inform product positioning and marketing initiatives.
• Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels, including digital, print, and event-based platforms, to strengthen ABB’s market presence.
• Campaign Development & Execution: Lead the creation, planning, and execution of integrated marketing campaigns, including product launches, promotional activities, and thought leadership initiatives, to drive lead generation and customer engagement.
• Stakeholder Collaboration: Partner closely with sales, product management, and regional leadership teams to align marketing efforts with business goals, ensuring seamless execution and measurable outcomes.
• Digital & Social Media Strategy: Develop and oversee digital marketing strategies, including SEO, content marketing, social media engagement, and email campaigns, to maximize reach and impact in the digital space.
• Budget Management: Manage marketing budgets effectively, optimizing resource allocation to achieve maximum ROI while adhering to financial constraints and reporting on performance metrics.
• Regional Market Expansion: Identify and pursue opportunities for market expansion within the Middle East, including partnerships, collaborations, and strategic initiatives to capitalize on emerging trends and customer demands.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is a plus.
• Experience: Minimum of 8-10 years of progressive marketing experience, with at least 5 years in a managerial or leadership role, preferably within the industrial, energy, or automation sectors.
• Regional Expertise: Proven track record of success in the Middle East market, with a deep understanding of regional business dynamics, cultural nuances, and regulatory environments.
• Technical Acumen: Familiarity with ELSB/ELSP products or related industries is highly desirable, along with a strong grasp of marketing analytics tools and CRM systems.
• Leadership & Communication: Exceptional leadership skills with the ability to inspire and motivate cross-functional teams, coupled with strong verbal and written communication abilities to engage stakeholders at all levels.
• Strategic Thinking: A forward-thinking mindset with the ability to anticipate market shifts and adapt strategies accordingly, ensuring sustained competitive advantage.

Why Join ABB Industries (L.L.C.)?

ABB is a global leader in technology and innovation, driving progress in electrification, automation, and digitalization. As a Marketing Manager in the Middle East, you will have the opportunity to shape the future of ABB’s ELSB/ELSP portfolio while working in a collaborative, innovative, and diverse environment. The role offers competitive compensation, professional development opportunities, and the chance to make a significant impact in a dynamic and growing market.

If you are a strategic marketer with a passion for driving growth and innovation in the Middle East, we invite you to apply and become a key contributor to ABB’s success in the region.