Email Marketing Manager

Email Marketing Manager - Saudi Arabia

Join a fast-growing consumer brand as our Email Marketing Manager, shaping customer relationships and driving long-term growth. This high-impact role combines strategic thinking, creative storytelling, and data-driven optimization to improve engagement and customer lifetime value.

You will own lifecycle marketing strategies across email, SMS, subscriptions, and customer retention initiatives, building personalized customer journeys that transform first-time buyers into loyal advocates. Collaborating with cross-functional teams, you will influence every stage of the customer lifecycle and create scalable marketing systems in a dynamic, mission-driven environment.

• Develop and scale lifecycle marketing programs to improve retention, increase engagement, and maximize revenue.
• Own email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications.
• Build, optimize, and maintain customer journeys across key lifecycle stages.
• Manage SMS campaigns and automations, continuously improving customer engagement and conversion performance.
• Develop retention strategies focused on increasing repeat purchases, subscription adoption, and overall loyalty.
• Create advanced customer segmentation and personalization strategies.
• Collaborate with creative teams to develop compelling email and SMS content.
• Establish and manage an experimentation roadmap to optimize marketing performance.
• Analyze lifecycle performance and customer behavior data to identify improvement opportunities.
• Build reporting dashboards and communicate actionable insights to improve customer experience and marketing performance.
• Partner with cross-functional teams to deliver consistent and impactful customer interactions.

Requirements:

• 3+ years of hands-on experience in lifecycle marketing, email marketing, or retention marketing roles.
• Advanced experience using Klaviyo for campaign management, segmentation, and automated customer journeys.
• Experience managing SMS marketing programs, with Postscript experience considered a plus.
• Strong understanding of lifecycle marketing principles, customer segmentation, personalization, and retention strategies.
• Proven ability to design, implement, and optimize automated marketing flows.
• Strong analytical mindset with experience interpreting retention metrics and customer behavior data.
• Ability to balance strategic planning with hands-on campaign execution.
• Strong copywriting instincts and understanding of consumer psychology.
• Experience in DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred.
• Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
• Comfortable leveraging AI tools to improve marketing efficiency and creative workflows.

Benefits: Opportunity to work in a fast-growing, dynamic environment focused on customer impact.