Marketing Manager

About Qawafel

Qawafel is pioneering the development of digital financial infrastructure tailored for businesses across Saudi Arabia. Our core mission is to streamline B2B financing, credit, and financial operations, making these critical processes more efficient, rapid, and dependable for the enterprises that sustain the nation’s economic vitality. As we embark on this transformative journey, we are seeking our inaugural marketing hire—a visionary leader who will architect Qawafel’s marketing function from the ground up, shaping the narrative that resonates with Saudi SMEs and fuels our growth trajectory.

The Role

As the Marketing Manager, you will assume full ownership of Qawafel’s marketing engine, crafting a brand identity that inspires trust and developing a demand-generation strategy that effectively reaches and engages Saudi SMEs. This is a hands-on, high-impact role where you will not only define the company’s public voice but also execute the strategies that bring it to life. You will collaborate closely with the founder, leadership team, and product developers to cultivate a brand that Saudi SMEs rely on and a growth engine that consistently delivers results.

Key Responsibilities

• Build the Marketing Engine: Establish the foundational marketing infrastructure, including channels, funnels, and tools such as CRM, marketing automation, analytics, and attribution systems. Ensure Qawafel is equipped to acquire, convert, and measure performance from day one.
• Own Brand and Positioning: Develop a compelling brand narrative in both Arabic and English, shape the visual identity, and curate the company’s public presence across digital platforms, including the website, LinkedIn, the founder’s channels, and company collateral.
• Drive Growth and Demand Generation: Lead initiatives across content marketing, SEO, paid advertising, events, and strategic partnerships to reach Saudi SME owners and generate a robust pipeline of opportunities.
• Lead Product Marketing and Go-to-Market Strategy: Define positioning and messaging tailored to specific segments, develop sales enablement materials, and maintain a launch-ready plan to execute seamlessly when the product goes live.
• Establish Proof Points: Integrate customer case studies, SME testimonials, and partner references into all communications to build credibility and trust with your target audience.
• Own Communications and PR: Spearhead launch communications, cultivate relationships with the press, support the founder’s thought leadership initiatives, and articulate Qawafel’s perspective on the critical gap in Saudi SME trade-finance solutions.
• Define and Track Marketing KPIs: Establish clear marketing metrics and funnel analytics, and provide regular reporting on how marketing efforts contribute to pipeline growth and overall business success.
• Simplify Complex Messaging: Translate intricate financial concepts into clear, compelling, and accessible language that resonates with SME owners and decision-makers.
• Manage Specialists and Agencies: Identify, onboard, and oversee external partners, including designers, writers, and performance marketers, while progressively building and scaling the internal marketing team.

Your Background and Experience

We are seeking a seasoned marketing professional with a minimum of six years of experience across brand, growth, demand generation, and communications. Ideally, your background includes work in fintech, financial services, or another regulated industry. You are a full-funnel builder with a proven track record of setting up marketing channels, campaigns, and technology stacks independently—rather than solely managing agencies or brand initiatives. Fluency in both Arabic and English is essential, with native-level writing proficiency in both languages. Your analytical mindset and commercial acumen will enable you to define metrics, interpret funnel data, and make data-driven decisions about channel strategy and budget allocation. You thrive in dynamic environments where you are responsible for the entire marketing function today and have the vision to build and lead a high-performing team as the company grows. Your strategic judgment in areas such as brand development, messaging, channel selection, and resource allocation will be instrumental in shaping Qawafel’s success. This role requires a hands-on leader based in Saudi Arabia.

Preferred Qualifications

• Experience launching a B2B product or executing a full-scale product launch.
• Hands-on familiarity with marketing technology stacks, including CRM systems, marketing automation tools, analytics platforms, and attribution models.
• A well-established network within Saudi business and fintech media circles.
• Understanding of public communication strategies for SAMA-regulated companies.
• Prior experience marketing to SMEs or within B2B financial services.

Who We’re Looking For

We are in search of a builder—a strategic thinker with the agility to establish a comprehensive marketing engine from scratch. You will create a brand that Saudi SMEs trust and a growth function that effectively reaches and engages them, ensuring Qawafel is primed for success from day one.