Social Media Marketing Specialist

Join Our Dynamic Team as a Social Media Marketing Specialist in Riyadh, KSA

We are actively seeking a highly skilled and creative Social Media Marketing Specialist to spearhead our digital marketing initiatives within the thriving healthcare, dermatology, and aesthetic industry in the Kingdom of Saudi Arabia. This role is pivotal in shaping our online presence, driving engagement, and amplifying brand awareness across key social media platforms. If you are passionate about crafting compelling content, leveraging cutting-edge digital tools, and connecting with audiences in a culturally relevant manner, we invite you to apply and become an integral part of our innovative team.

Key Responsibilities

As a Social Media Marketing Specialist, you will play a central role in developing and executing high-impact marketing strategies tailored to the Saudi market. Your responsibilities will include:

• Content Creation and Filming: Produce engaging short-form video content using an iPhone, optimized for platforms such as Instagram, TikTok, and Snapchat to captivate our target audience.
• Content Editing and Design: Utilize industry-leading tools such as CapCut for video editing and Canva for graphic design to ensure visually stunning and cohesive content that aligns with brand guidelines.
• Strategic Content Planning: Develop and implement comprehensive content strategies, including the creation of monthly content calendars, to maintain a consistent and impactful online presence across all social media platforms.
• Paid Social Media Advertising: Manage and optimize paid social media campaigns on Instagram, TikTok, and Snapchat to maximize reach, engagement, and return on investment (ROI).
• Influencer and PR Management: Cultivate and maintain strong relationships with influencers and PR partners, orchestrating impactful collaborations and campaigns that enhance brand credibility and visibility.
• Community Building: Foster and manage vibrant online communities by actively engaging with followers, moderating discussions, and ensuring a positive and interactive user experience.
• Performance Analysis and Optimization: Monitor key performance metrics, industry trends, and audience insights to refine strategies, enhance content effectiveness, and drive continuous improvement in campaign performance.
• Cultural Relevance and Compliance: Ensure all content is meticulously tailored to resonate with the Saudi audience while adhering to local cultural norms and regulatory standards.

Requirements

To excel in this role, you should possess the following qualifications and attributes:

• Educational Background: A bachelor’s degree in Marketing, Communications, Digital Media, or a related field from an accredited institution.
• Platform Proficiency: In-depth knowledge and hands-on experience with Instagram, TikTok, LinkedIn, and Facebook, with a proven ability to leverage these platforms for business growth.
• Content Creation Skills: Demonstrated experience in creating and editing content using mobile devices, with a keen eye for detail and storytelling.
• Technical Competency: Familiarity with AI-powered tools, Canva for graphic design, and CapCut for video editing to streamline content production and enhance visual appeal.
• Soft Skills: Exceptional communication, creativity, and organizational abilities, coupled with a proactive mindset that thrives on innovation and experimentation with emerging technologies.
• Availability: Immediate availability to join the team is highly advantageous.

If you are a forward-thinking marketer eager to make a tangible impact in the healthcare, dermatology, and aesthetic industry, we encourage you to apply and take the next step in your professional journey with us.