Growth Lead – Activation

About the Role

At SILQFi, we are redefining the financial landscape for businesses across Saudi Arabia by addressing critical cash flow and trade challenges that impede growth. As the Growth Lead – Activation, you will play a pivotal role in transforming newly acquired customers into active, first-time users of Fina’s innovative financing solutions. This is a dynamic, customer-centric position where you will immerse yourself in the onboarding journey, identifying pain points and optimizing the path to first-order activation. You will collaborate closely with the Growth Squad, Marketing, and Risk/KYC teams to refine onboarding processes, ensuring a seamless and efficient experience for merchants and customers alike.

Key Responsibilities

Your core responsibility will be to drive the end-to-end onboarding and first-order activation process, with a sharp focus on reducing time-to-first-order and enhancing onboarding completion rates. To achieve this, you will:

• Engage Directly with Customers: Conduct in-depth interviews, calls, and field visits to gain firsthand insights into the merchant and customer journey, pinpointing where friction arises and opportunities for improvement.
• Design and Optimize Onboarding Flows: Lead the development and implementation of frictionless onboarding processes (including Onboarding v2) and automated nudge/reminder systems in partnership with the Growth Squad, ensuring a smooth transition from acquisition to activation.
• Translate Insights into Action: Leverage qualitative customer feedback to drive tangible UX and process improvements, eliminating bottlenecks and enhancing the activation experience.
• Collaborate Across Teams: Work hand-in-hand with Marketing and Risk/KYC to address onboarding and activation challenges, ensuring alignment and continuity across the customer journey.
• Measure and Optimize Performance: Track and analyze lead, activation, and funnel metrics to inform data-driven decisions, ensuring that every optimization is grounded in evidence rather than assumption.

What We Value in Candidates

We are seeking a proactive and customer-obsessed professional with up to two years of experience in B2B operations, field marketing, merchant acquisition, or a customer-facing growth role. The ideal candidate will possess:

• A Customer-Discovery Mindset: A natural curiosity for understanding user needs through interviews, journey mapping, and hands-on engagement.
• Bilingual Proficiency: Professional fluency in both English and Arabic, both written and spoken.
• Bias for Action: The ability to thrive in a fast-paced, ambiguous, and early-stage environment while delivering measurable results.
• Relevant Educational Background: A degree in Business, Marketing, Industrial Engineering, or equivalent practical experience.

Preferred Qualifications

While not mandatory, the following skills and experiences will set you apart:

• Merchant Activation Experience: Hands-on experience in activating or onboarding merchants in real-world settings, with a deep understanding of operational processes.
• CRM Proficiency: Familiarity with CRM tools such as Google Sheets, Zoho, or HubSpot—or the willingness to quickly master these platforms to track leads and customer journeys.
• Journey Mapping Expertise: A keen eye for identifying breakdowns in physical or digital processes and the ability to articulate these insights clearly to stakeholders.

Why SILQFi?

Join a mission-driven company at the forefront of solving critical financial challenges for businesses in Saudi Arabia. As a Growth Lead – Activation, you will:

• Make a Tangible Impact: Contribute to a high-stakes mission that unlocks growth for businesses of all sizes, playing a direct role in shaping the future of regional commerce.
• Build the Future: Enjoy the autonomy to innovate and implement your ideas in a fast-paced environment, with the opportunity to see your contributions drive real-world results.
• Leverage Startup Agility and Corporate Strength: Experience the best of both worlds—agility, ownership, and high-energy culture of a startup, combined with the resources and stability of a market leader.
• Accelerate Your Career: Grow alongside a world-class team in a high-growth company at the center of a transformative market, with unparalleled opportunities for professional and financial advancement.