Sales Ops Executive

About Tahaluf

Tahaluf stands as the undisputed leader in B2B live and on-demand events across Saudi Arabia, distinguished by its unparalleled scale in terms of space, attendance, workforce, and revenue. As a strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf embodies boldness, vision, and a relentless commitment to driving impact. Our collaborative culture fosters creativity and teamwork, making work as exhilarating as the transformative events we curate. To sustain this rapid growth, Tahaluf partners with exceptional local entities, including government and non-government organizations, at the forefront of Saudi Arabia’s dynamic B2B and B2C event landscape.

Tahaluf is redefining global event standards with groundbreaking initiatives such as LEAP and Cityscape—recognized as the world’s largest events in technology and real estate, respectively. Our portfolio also includes Black Hat MEA, holder of a Guinness World Record for the largest Capture The Flag competition, and CPHI Middle East, the largest debut event in the pharmaceutical industry. By pushing boundaries and challenging the status quo, Tahaluf is making a profound impact on the global events sector.

Role Overview

The Sales Operations Executive plays a critical role in supporting a high-performing business unit sales team, which operates across diverse regions, multiple brands, and a broad customer base. As a newly established function within the organization, Sales Operations is instrumental in delivering structured sales administration, Salesforce (CRM) support, data analysis, reporting, and information management to empower the sales teams. Reporting directly to the Sales Operations Manager, this role requires a deep understanding of sales systems, particularly Salesforce, and the ability to configure and manage sales campaigns within the platform. Additionally, the Sales Operations Executive will ensure data integrity, accuracy, and consistency across the business unit while addressing ad-hoc reporting and analytical needs for various teams, including Exhibitor Marketing, Event Operations, and Customer Service.

Key Responsibilities

• CRM Management: Oversee and maintain Salesforce (CRM) and associated sales order processing tools, including the management of sales contracts, stand upsells, promotional opportunities, catalogues, and stand-sharing forms for online customer tools and contract creation. Act as the primary Subject Matter Expert (SME) on Salesforce business processes for the sales teams.
• Sales Administration Support: Provide comprehensive administrative assistance to the sales pipeline, including data preparation, event floor plan queries, and actionable task management. Serve as a key liaison with Billings, Credit Control, Customer Service, Operations, and other departments to facilitate the seamless handover of contracted customers for post-sale processes.
• Cross-Functional Collaboration: Support Exhibitor Marketing, Event Operations, and Customer Service teams by fulfilling data list requests and generating tailored reports to meet their operational needs.

Qualifications and Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree or equivalent qualification.
• Core Competencies: Exceptional organizational skills, strong time management abilities, and a proactive approach to problem-solving. Demonstrated interpersonal skills with a confident and enthusiastic demeanor.
• Technical Proficiency: Hands-on experience with Salesforce CRM and advanced Excel skills for data analysis and manipulation. Ability to proactively address internal customer queries and deliver timely solutions.
• Desired Experience: Prior experience within the B2B or B2C events industry is highly advantageous. Familiarity with Expocad, A2Z, or similar floor planning tools is a plus.

Why Join Tahaluf?

This is a unique opportunity to contribute to a high-impact, fast-paced environment where innovation and collaboration drive success. As part of our ambitious team, you will engage in large-scale projects from day one, supported by a leadership team dedicated to your professional growth and development. Tahaluf values diversity and inclusion, celebrating differences and welcoming applicants from all backgrounds. We are committed to providing equal opportunities and making hiring decisions based on merit and relevant qualifications. While this role is currently a limited-time freelance position, it offers a platform to make a meaningful difference in the global events industry.