Digital Marketing & Campaign Lead

About the Role

We are seeking a seasoned Digital Marketing & Campaign Lead to spearhead our customer acquisition, product adoption, and business growth initiatives through strategic, data-driven digital marketing campaigns within the banking and financial services sector. In this pivotal role, you will design, implement, and optimize multi-channel digital marketing strategies to drive measurable results, enhance brand visibility, and maximize return on investment (ROI). Your expertise will be instrumental in shaping our go-to-market strategies and ensuring the successful launch and scaling of financial products.

Key Responsibilities

• Campaign Strategy & Execution: Develop and execute comprehensive digital marketing campaigns across a diverse range of channels, including paid search, display advertising, programmatic buying, and social media platforms. Ensure campaigns are aligned with business objectives and deliver tangible outcomes.
• Customer Acquisition & Growth: Lead initiatives focused on acquiring new customers and driving product adoption through advanced segmentation, precise targeting, and rigorous A/B testing methodologies. Utilize data-driven insights to refine strategies and enhance performance.
• Performance Optimization: Continuously monitor campaign performance, analyze key metrics, and provide actionable insights to optimize ROI. Implement best practices for budget allocation, bid management, and creative optimization to maximize efficiency and effectiveness.
• Media Planning & Budget Management: Oversee media planning processes, manage marketing budgets, and collaborate with external agencies and internal stakeholders to ensure seamless execution and alignment with business goals.
• Product Launch Support: Play a critical role in developing and executing go-to-market strategies for both new and existing financial products. Work closely with cross-functional teams to ensure successful product launches and sustained growth.

Requirements

• Experience: A minimum of 7–10 years of progressive experience in digital marketing, performance marketing, and campaign management, with a proven track record of delivering measurable business outcomes.
• Industry Expertise: Demonstrated experience within the banking, financial services, fintech, or cards industry is highly preferred. A deep understanding of the sector’s unique challenges and opportunities is essential.
• Technical Proficiency: Strong hands-on experience with Google Ads, paid social platforms, media buying, SEO, and customer acquisition strategies. Familiarity with marketing analytics tools and reporting platforms is required.
• Analytical & Strategic Skills: Proven ability to analyze campaign data, segment audiences effectively, and translate insights into actionable strategies. Experience in managing marketing budgets and optimizing spend for maximum impact is critical.

If you are a results-driven digital marketing professional with a passion for driving growth in the financial services sector, we invite you to apply and become a key contributor to our success.