Manager Digital Sales Content

Position Overview

As a Manager of Digital Sales Content at Riyadh Air, you will play a pivotal role in shaping and executing the company’s digital sales strategy through compelling, high-impact content. This position requires a strategic thinker with a deep understanding of digital marketing trends, sales enablement, and content creation to drive customer engagement and revenue growth. You will lead a dynamic team of content specialists, collaborate with cross-functional departments, and ensure that all digital sales materials align with Riyadh Air’s brand identity and business objectives.

Key Responsibilities

• Content Strategy Development: Design and implement a comprehensive digital sales content strategy that enhances customer acquisition, retention, and conversion across all digital platforms, including the company website, social media, email campaigns, and digital advertisements.
• Team Leadership and Collaboration: Lead, mentor, and manage a team of content creators, copywriters, and digital marketing specialists to produce high-quality, engaging, and sales-driven content. Foster a collaborative environment that encourages innovation and aligns with the company’s goals.
• Sales Enablement: Develop and optimize sales enablement tools, such as presentations, brochures, case studies, and product sheets, to equip the sales team with the resources they need to effectively communicate Riyadh Air’s value proposition and close deals.
• Digital Campaign Management: Oversee the creation and execution of digital marketing campaigns, ensuring they are data-driven, targeted, and aligned with the company’s sales funnel. Monitor performance metrics and adjust strategies as needed to maximize ROI and engagement.
• Brand Consistency and Compliance: Ensure all digital sales content adheres to Riyadh Air’s brand guidelines, regulatory requirements, and industry standards. Maintain a cohesive brand voice and messaging across all channels and platforms.
• Performance Analysis and Reporting: Track and analyze the performance of digital sales content using analytics tools and KPIs. Provide actionable insights and recommendations to senior management to refine strategies and improve outcomes.
• Stakeholder Engagement: Collaborate with internal stakeholders, including marketing, sales, product, and customer service teams, to gather insights, align on objectives, and ensure content meets the needs of both the business and its customers.
• Innovation and Trend Adoption: Stay abreast of emerging digital marketing trends, tools, and technologies. Proactively identify opportunities to leverage new platforms, formats, and strategies to enhance the effectiveness of digital sales content.

Qualifications and Skills

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certification (e.g., Google Analytics, HubSpot Content Marketing) is a plus.
• Experience: Minimum of 7-10 years of progressive experience in digital marketing, content creation, or sales enablement, with at least 3 years in a managerial or leadership role. Experience in the airline or travel industry is highly desirable.
• Technical Skills: Proficiency in content management systems (CMS), SEO/SEM tools, email marketing platforms, and analytics tools (e.g., Google Analytics, Adobe Analytics). Familiarity with CRM systems and marketing automation platforms is a strong advantage.
• Soft Skills: Exceptional leadership, communication, and project management skills. Ability to think strategically, solve problems creatively, and work effectively in a fast-paced, dynamic environment.
• Language Proficiency: Fluency in English is required; proficiency in Arabic is a significant plus.

Why Join Riyadh Air?

Riyadh Air is at the forefront of transforming the aviation industry in Saudi Arabia and beyond. As a key player in the Kingdom’s Vision 2030 initiative, we are committed to delivering world-class service, innovation, and excellence. Joining our team means contributing to a groundbreaking project that will redefine air travel and set new standards for the industry. We offer competitive compensation, professional growth opportunities, and a collaborative work environment where your contributions will have a meaningful impact.