Social Media Executive

About the Role

MRSM is seeking a dynamic and meticulous Social Media Executive to join our team and contribute to the strategic development, creation, and execution of engaging social media content across a diverse portfolio of hospitality, tourism, and lifestyle brands. This remote, part-time position offers an exciting opportunity for a creative professional to collaborate on high-impact campaigns while maintaining the unique brand identities and objectives of each client. The ideal candidate will possess a keen eye for detail, a passion for storytelling, and a deep appreciation for the nuances of digital marketing within the hospitality and lifestyle sectors. This role is perfect for individuals who thrive in a fast-paced, collaborative agency environment and are eager to shape the digital presence of premium brands.

Key Responsibilities

• Content Strategy & Execution: Plan, schedule, and publish compelling content across multiple social media platforms, ensuring alignment with brand guidelines and campaign objectives.
• Copywriting & Brand Adaptation: Craft engaging captions and adapt the tone of voice to resonate with diverse audiences while maintaining consistency across all published materials.
• Content Calendar Management: Assist in the development of monthly content calendars and campaign plans, coordinating with cross-functional teams to deliver high-quality content on schedule.
• Cross-Team Collaboration: Liaise with designers, photographers, videographers, and account managers to ensure seamless content production and delivery.
• Performance Monitoring & Reporting: Track engagement metrics, respond to comments and messages, and escalate inquiries as needed. Prepare detailed monthly performance reports and provide actionable insights to optimize future strategies.
• Trend Awareness & Innovation: Stay ahead of the curve by monitoring social media trends, platform updates, and industry best practices to drive continuous improvement.
• Influencer & Community Engagement: Support influencer collaborations and campaign execution, while fostering strong community management and social listening practices.
• Brand Consistency & Quality Control: Ensure all published content adheres to brand guidelines and maintains a premium, cohesive aesthetic.
• Content Creation Support: Perform basic photo and video editing using tools such as Canva or Adobe Express to enhance visual appeal and engagement.

Requirements

• A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
• 1–3 years of hands-on experience managing social media accounts, with a preference for candidates who have worked within hospitality, tourism, luxury, or lifestyle brands.
• Exceptional proficiency in both Arabic and English, with outstanding writing skills in both languages.
• In-depth knowledge of social media platforms, including Instagram, LinkedIn, TikTok, Facebook, and X, along with experience using scheduling tools such as Zoho Social, Meta Business Suite, Buffer, Hootsuite, or similar.
• Familiarity with design tools like Canva and basic proficiency in Adobe Creative Suite applications.
• Strong organizational and time-management abilities, with the capacity to manage multiple brands and deadlines efficiently in a remote setting.
• A creative mindset coupled with meticulous attention to detail and a commitment to delivering high-quality work.

Preferred Qualifications

• Prior experience working in an agency environment, with a proven track record of managing diverse client portfolios.
• Knowledge of hospitality and luxury brand marketing strategies and trends.
• Experience creating short-form video content tailored for platforms such as Instagram Reels and TikTok.
• Familiarity with AI-powered tools, including ChatGPT, Adobe Firefly, or similar, to streamline content ideation and enhance workflow efficiency.

Application Task

As part of the application process, candidates are required to complete a practical task: Create a bilingual social media post (English and Arabic) promoting a luxury desert camp where the signature experience is stargazing. The post should:

• Inspire audiences to experience a tranquil night under the desert sky while reflecting the premium, hospitality-focused brand identity.
• Include an engaging opening, descriptive body, and a clear call to action.
• Incorporate three relevant hashtags in both English and Arabic.
• Be tailored for Instagram or LinkedIn captions, maintaining a luxury, elegant, and inspiring tone of voice.
• Ensure both versions are original, naturally written, and avoid direct word-for-word translation.

Work Arrangement

This position offers a hybrid remote work model based in Jeddah, combining the flexibility of remote work with the collaborative benefits of in-office interactions when necessary.