Copywriter

About Keemart

Keemart is Meituan’s self-operated on-demand retail business operating in overseas markets, with its first launch in Riyadh, Saudi Arabia, in May 2025. Specializing in rapid delivery of groceries and daily essentials within 20 minutes, Keemart embodies Meituan’s commitment to helping people eat better and live better, now extended to international consumers. By leveraging Meituan’s proven "front-tier warehouse + instant delivery" model, Keemart delivers a safe, high-quality, and convenient fresh grocery shopping experience tailored for global audiences.

Role Overview

As a Copywriter at Keemart, you will play a pivotal role in shaping the brand’s voice and ensuring seamless communication across markets. You will be responsible for crafting localized advertising content that resonates with diverse consumer bases while maintaining linguistic precision, cultural relevance, and brand consistency. This role requires a deep understanding of both language and market dynamics, enabling you to bridge gaps between product offerings and consumer expectations.

Key Responsibilities

• Content Localization and Quality Assurance: Take ownership of advertising localization requirements by developing a thorough understanding of Keemart’s products and target users. Ensure all external communications—including advertisements, marketing materials, and promotional content—are linguistically accurate, culturally appropriate, and aligned with brand standards.
• Content Safety and Compliance: Act as the primary steward of advertising content safety across all formats, including language, images, and video. Identify potential localization risks, implement corrective measures, and lead initiatives to enhance content quality and regulatory compliance.
• Cross-Functional Collaboration: Work closely with internal teams—such as operations, marketing, and product development—as well as external agencies to streamline project execution. Facilitate seamless coordination between stakeholders to ensure timely and high-quality delivery of advertising campaigns.
• Vendor Management and Knowledge Base Development: Provide expert guidance to translation and review vendors, ensuring consistency and accuracy in all localized content. Build, maintain, and continuously refine a comprehensive knowledge base that includes multilingual language assets, such as standardized advertising copy and commonly used marketing expressions.

Qualifications and Skills

• Education: Bachelor’s degree in Translation, Localization, Literature Studies, or a related field. Native-level proficiency in Arabic is highly preferred.
• Language and Cultural Expertise: Full fluency in Arabic, with a strong grasp of cultural and linguistic nuances. Exceptional oral and written communication skills in Arabic are essential to effectively engage target audiences.
• Professional Experience: Minimum of 1 year of hands-on experience in localization, with a focus on quality management or Arabic language management. A proven track record in delivering high-quality localized content is required.
• Organizational and Project Management: Demonstrated ability to manage multiple projects, stakeholders, and competing priorities with precision and efficiency. Strong organizational skills are critical to maintaining high standards across all deliverables.

If you are a detail-oriented professional with a passion for language and a commitment to delivering exceptional localized content, we invite you to join Keemart and contribute to our mission of redefining global retail experiences.