Social Media & Digital Advertising Manager – Restaurants

Position Overview

We are seeking a highly skilled and results-driven Social Media & Digital Advertising Manager – Restaurants to lead our digital marketing initiatives for our restaurant and café portfolio. This role is ideal for a seasoned digital marketer with a minimum of five years of experience in developing and executing high-impact campaigns, particularly within the food and beverage industry. The successful candidate will possess a proven track record of driving measurable business growth through strategic social media management, paid advertising, and innovative content creation. Proficiency in platforms such as TikTok Ads, Instagram Ads, Google Ads, and Snapchat Ads is essential, with a strong preference for candidates familiar with the Saudi market or currently residing in Saudi Arabia.

Key Responsibilities

As the Social Media & Digital Advertising Manager, you will be responsible for crafting and implementing comprehensive digital marketing strategies tailored to the unique needs of restaurant and café brands. Your role will encompass a wide range of responsibilities, including:

• Strategic Planning: Develop and execute data-driven digital marketing strategies to enhance brand visibility, customer engagement, and revenue growth for restaurant and café clients.
• Social Media Management: Oversee and grow social media accounts across major platforms, ensuring consistent brand messaging, high-quality content, and active community engagement.
• Content Creation & Campaign Development: Design monthly content calendars aligned with promotional calendars, seasonal campaigns, and brand initiatives. Generate compelling marketing copy and creative concepts for food photography, promotional videos, and customer engagement initiatives.
• Paid Advertising Management: Plan, launch, optimize, and manage high-performing advertising campaigns on TikTok Ads (high priority), Instagram & Facebook Ads (high priority), Google Ads, and Snapchat Ads. Focus on lead generation, sales campaigns, and customer acquisition to drive orders, reservations, and engagement.
• Promotional Campaigns: Develop and execute targeted campaigns for new menu launches, seasonal offers, and new branch openings to maximize reach and impact.
• Audience Targeting & Optimization: Utilize advanced targeting techniques based on demographics, location, interests, and customer behavior to ensure campaigns reach the most relevant audiences.
• Cross-Functional Collaboration: Work closely with designers, photographers, videographers, influencers, and content creators to produce high-quality assets and execute integrated marketing initiatives.
• Performance Analysis & Reporting: Monitor and analyze campaign performance using tools such as Meta Pixel, TikTok Pixel, Google Analytics, and Google Tag Manager. Provide detailed weekly and monthly reports, optimizing campaigns to improve ROI, ROAS, and reduce Cost Per Acquisition (CPA).
• Testing & Innovation: Conduct A/B testing for creatives, ad copy, audiences, and landing pages to continuously refine and enhance campaign effectiveness.
• Industry Engagement: Stay abreast of the latest digital marketing trends, platform updates, and restaurant industry developments to maintain a competitive edge.

Qualifications & Skills

To excel in this role, candidates must meet the following qualifications and possess the following skills:

• Experience: Minimum of five years in digital marketing and paid advertising, with a demonstrated focus on restaurant, café, or food and beverage marketing.
• Platform Expertise: Advanced proficiency in TikTok Ads Manager, Meta Ads Manager (Instagram & Facebook), Google Ads, and Snapchat Ads.
• Content & Copywriting: Exceptional copywriting and content creation skills, with the ability to craft engaging, persuasive, and brand-aligned messaging.
• Industry Knowledge: Deep understanding of restaurant marketing strategies, customer behavior, and local marketing campaigns, particularly within the Saudi market.
• Analytical & Reporting: Strong analytical skills with the ability to interpret data, generate insights, and provide actionable recommendations to optimize campaign performance.
• Budget Management: Proven ability to manage advertising budgets effectively, ensuring optimal allocation and maximum return on investment.
• Communication & Collaboration: Excellent communication and teamwork skills, with the ability to work independently, meet deadlines, and collaborate with cross-functional teams.
• Bonus Qualifications: Experience with food delivery platforms and familiarity with the Saudi Arabian market are highly advantageous.

Key Performance Indicators (KPIs)

The Social Media & Digital Advertising Manager will be evaluated based on the following KPIs to ensure alignment with business objectives:

• Increase in online orders and sales revenue.
• Growth in restaurant visits and reservations.
• Enhancement of customer engagement and social media following.
• Reduction in Cost Per Acquisition (CPA) and improvement in Return on Ad Spend (ROAS).
• Increase in coupon and promotional offer redemption rates.
• Strengthened brand awareness and market presence within the target audience.

Application Requirements

Interested candidates are required to submit the following for consideration:

• An updated CV outlining relevant experience and qualifications.
• A portfolio showcasing previous digital marketing campaigns, particularly those related to the restaurant or food industry.
• Examples of marketing projects for restaurants, cafés, or food and beverage brands.
• Detailed information on advertising platforms managed, including average advertising budgets handled.
• Measurable campaign results, such as ROAS, CPA, leads generated, and sales achieved.
• Relevant certifications, such as Google Ads, Meta Blueprint, or TikTok Academy, are highly desirable.

Preference will be given to candidates with experience in the Saudi Arabian market or those who demonstrate a strong understanding of local consumer behavior and market dynamics.