Sales Director

Sales Director

The Sales Director is a strategic leader responsible for driving the company's total commercial sales strategy across Modern Trade, General Trade, and International Sales channels. This role owns national and export revenue, market share, distribution, and profitability targets, and leads the Heads of each channel to build a unified go-to-market approach that maximizes growth while protecting brand equity and trade profitability.

Key Responsibilities:

• Strategic Leadership: Define and execute annual and long-term national and international sales strategies, aligned with company revenue, profitability, and market share goals. Translate the overall commercial strategy into channel-specific plans and build the annual sales budget.
• Business & Financial Performance: Own the P&L for the sales function, including revenue, gross-to-net, trade spend ROI, and distribution costs. Deliver monthly, quarterly, and annual targets for sell-in, sell-out, and market share across all three channels.
• Team Leadership: Lead, coach, and develop the three Channel Heads and the wider field sales organization. Foster a high-performance, accountable, and customer-centric sales culture.
• Cross-Functional Alignment: Partner with Marketing, Supply Chain, Finance, and Trade Marketing/Category Management to ensure optimal results across all functions.
• Channel Management:
  • Modern Trade: Own strategy and relationship management for organized retail, drive key account management, and ensure optimal shelf share and in-store visibility.
  • General Trade: Manage and expand the distributor and wholesaler network, drive route-to-market efficiency, and strengthen field sales force effectiveness.
  • International Sales: Own export growth and overseas market development, manage overseas distributors/agents, and adapt product, pricing, and packaging strategy to local market requirements.

Job Requirements:

Bachelor's degree in Business, Marketing, or a related field; MBA in Sales/Marketing is a plus. Proven experience in sales leadership roles, with a strong track record in FMCG or a related industry. Excellent leadership, strategic thinking, and cross-functional collaboration skills.