Marketing & Communications Manager - Kings League MENA

About The Kings League

The Kings League represents a groundbreaking evolution in the fusion of sports and entertainment, redefining the landscape of modern football. As a global phenomenon, it introduces a dynamic 7-a-side football league where teams are led by world-renowned streamers and content creators. The league distinguishes itself through innovative rules that seamlessly blend the excitement of traditional football with the interactive appeal of e-sports, creating a unique and engaging experience for fans worldwide.

About The Role

We are seeking a highly motivated and strategic Marketing & Communications Manager – MENA to spearhead the expansion of the Kings League brand across the Middle East and North Africa (MENA) region. In this pivotal role, you will collaborate closely with the global leadership team to design, implement, and oversee regional marketing, communications, and fan engagement initiatives. Your efforts will be instrumental in elevating brand awareness, fostering a vibrant community, and ensuring the league’s sustained growth and success in the region.

Key Responsibilities

Marketing & Brand Strategy

• Develop and execute a comprehensive regional marketing strategy tailored to the MENA market, ensuring alignment with global objectives while adapting to local cultural nuances and preferences.
• Identify strategic opportunities within sports, entertainment, and cultural sectors to amplify brand visibility and engagement across the region.
• Coordinate and oversee multi-channel marketing campaigns, leveraging digital platforms, live activations, and innovative promotional tactics to maximize reach and impact.

Communications & Public Relations

• Implement and manage the regional PR and communications strategy, ensuring consistent messaging and brand positioning across all touchpoints.
• Cultivate and maintain strong relationships with media outlets, influencers, content creators, and key stakeholders to enhance brand credibility and visibility.
• Provide support for media outreach, corporate communications, and reputation management initiatives, safeguarding the league’s public image.
• Assist in managing crisis communications, developing rapid-response strategies to address potential reputational risks and maintain stakeholder trust.

Fan Engagement & Campaign Development

• Design and execute initiatives aimed at growing and engaging the Kings League community across the MENA region, fostering a loyal and interactive fan base.
• Coordinate local activations in collaboration with creators, ambassadors, clubs, and strategic partners to enhance brand presence and fan interaction.
• Support the promotion of competitions, events, and key product launches, ensuring high visibility and participation through targeted campaigns.

Project Management & Performance Optimization

• Oversee campaign budgets, timelines, and external agency collaborations to ensure efficient resource allocation and execution excellence.
• Coordinate cross-functional teams, including marketing, communications, and operations, to deliver cohesive and impactful regional initiatives.
• Monitor and analyze campaign performance using data-driven insights, optimizing strategies to enhance effectiveness and ROI.

Qualifications & Skills

• Minimum of 8 years of progressive experience in marketing, communications, or a related field, with a proven track record of success in driving brand growth and engagement.
• Demonstrated experience in sports, entertainment, media, or gaming industries, with a deep understanding of industry trends and consumer behavior.
• Strong expertise in digital marketing, social media strategy, content creation, and influencer partnerships, with the ability to leverage these channels for maximum impact.
• Prior experience working across MENA markets is highly advantageous, with a keen awareness of regional cultural dynamics and consumer preferences.
• Exceptional project management and stakeholder management skills, with the ability to lead cross-functional teams and external partners effectively.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. Advanced degrees or certifications in relevant fields are a plus.
• Fluency in both English and Arabic is mandatory, with strong written and verbal communication skills to engage diverse audiences.