Director of Sales

About Our Habitas AlUla

Our Habitas AlUla is a premier luxury eco-resort nestled in the heart of AlUla, Saudi Arabia, where dramatic sandstone canyons and sweeping desert vistas create an unparalleled setting for discerning travelers. As part of the globally acclaimed Our Habitas brand, this distinctive destination seamlessly blends sustainable luxury, wellness, cultural immersion, and adventure to deliver unforgettable guest experiences. The resort’s portfolio includes meticulously designed luxury villas, transformative wellness programs, curated cultural activities, and world-class dining, positioning it as a leading hospitality destination in the region. Committed to environmental stewardship and community engagement, Our Habitas AlUla redefines luxury hospitality by fostering meaningful connections between guests, nature, and local heritage.

Position Overview

We are seeking a dynamic and strategic Director of Sales to lead the Sales Department at Our Habitas AlUla. This pivotal role is responsible for crafting and executing a comprehensive sales strategy that drives revenue growth across all market segments, including Corporate, Leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), Entertainment, Wholesale, Travel Trade, Luxury Travel Advisors, Government, and Group business. The ideal candidate will possess a proven track record in luxury hospitality sales, exceptional leadership skills, and a deep understanding of high-end market dynamics. The Director of Sales will play a critical role in expanding market share, cultivating strategic client relationships, and ensuring the resort maintains its prestigious luxury positioning while achieving ambitious revenue targets.

Key Responsibilities

Sales Strategy & Planning

• Develop and implement an annual and quarterly Sales Business Plan aligned with the resort’s strategic objectives and market opportunities.
• Conduct in-depth market analysis to identify trends, competitor activities, and emerging business opportunities to maximize revenue potential.
• Set clear, measurable sales targets and KPIs for the department, ensuring alignment with overall business goals.
• Monitor performance metrics and adjust strategies as needed to drive continuous improvement and revenue growth.

Sales Leadership & Team Development

• Lead, mentor, and inspire the Sales team, fostering a culture of accountability, collaboration, and high performance.
• Recruit, onboard, and develop top-tier sales talent, providing ongoing coaching, training, and professional growth opportunities.
• Conduct regular performance reviews, set individual sales targets, and implement incentive programs to motivate the team.
• Promote a results-driven environment where accountability and excellence are prioritized.

Business Development & Client Relationships

• Proactively generate new business through targeted sales initiatives, including client meetings, site inspections, and networking events.
• Cultivate and maintain strong relationships with key stakeholders, including:
• Corporate accounts and government entities
• Royal Commission for AlUla (RCU) and local authorities
• Destination Management Companies (DMCs) and travel agencies
• Tour operators and luxury travel advisors
• Entertainment and event organizers
• Represent Our Habitas AlUla at industry trade shows, exhibitions, sales missions, and high-profile networking events to enhance brand visibility and drive business growth.

Account Management & Revenue Optimization

• Develop and execute strategic account plans for key clients, ensuring long-term partnerships and repeat business.
• Negotiate corporate agreements, preferred partnerships, and customized packages that align with the resort’s luxury positioning.
• Oversee the sales pipeline, monitor account production, and track conversion performance to optimize revenue streams.
• Ensure the CRM system is consistently updated with accurate and detailed client information to support data-driven decision-making.

Cross-Functional Collaboration

• Work closely with Revenue Management, Reservations, Front Office, Food & Beverage, Events, and Finance teams to ensure seamless coordination and execution of all confirmed business.
• Act as a liaison between Sales and Operations to align sales strategies with operational capabilities and guest experience standards.
• Provide insights and recommendations to enhance product offerings, pricing strategies, and promotional activities.

Brand Representation & Industry Engagement

• Uphold the Our Habitas brand’s reputation as a leader in luxury eco-hospitality by embodying its values in all interactions and business practices.
• Serve as an ambassador for the resort, promoting its unique culture, experiences, and commitment to sustainability and community engagement.
• Build and maintain strong relationships with industry partners, media, and key stakeholders to strengthen the resort’s market presence.

Qualifications & Expectations

The ideal candidate will have a minimum of 8-10 years of progressive sales experience in the luxury hospitality or high-end travel industry, with at least 3-5 years in a leadership role. A proven track record of achieving revenue targets, expanding market share, and cultivating high-value client relationships is essential. Strong analytical, negotiation, and communication skills are critical, along with the ability to thrive in a fast-paced, results-oriented environment. The Director of Sales must demonstrate exceptional leadership, strategic thinking, and a deep understanding of the luxury travel market. Fluency in English is required, and proficiency in Arabic is a plus. A passion for sustainable hospitality and a commitment to delivering exceptional guest experiences are equally important.