Food Service Sales Manager

Position Overview

We are seeking a dynamic and results-oriented Food Service Sales Manager to lead and expand our Food Service sales operations across Central Saudi Arabia. In this pivotal role, you will be responsible for driving revenue growth, strengthening distributor relationships, and maximizing product penetration across key channels, including HORECA, Wholesale, and Bakery. The ideal candidate will possess a proven track record in sales within the Food & Beverage or Dairy industry, coupled with exceptional negotiation and relationship-building skills. This position offers an exciting opportunity to shape the growth trajectory of our business while contributing to the development of key accounts and the successful launch of new products.

Key Responsibilities

• Channel Leadership: Spearhead Food Service sales initiatives across Central Saudi Arabia, ensuring alignment with strategic business objectives and market demands.
• Distributor & Customer Relationship Management: Cultivate and strengthen partnerships with distributors and their customer base to enhance collaboration and drive mutual growth.
• Customer Portfolio Expansion: Identify and acquire new customers across all Food Service channels, including HORECA, Wholesale, and Bakery, to broaden market reach.
• Key Account Development: Lead the development of key accounts by negotiating long-term contracts and fostering sustainable business relationships.
• New Product Launches: Collaborate with the distributor sales team to execute new product launches, ensuring seamless market introduction and adoption.
• Sales Execution & Performance Management: Develop and implement sales plans, promotions, incentives, and new product development (NPD) initiatives to achieve volume, revenue, and profitability targets.
• Sales Performance Monitoring: Track sales performance metrics, provide accurate forecasts, and present monthly business updates, highlighting opportunities and mitigating risks for senior management review.
• Field Sales Operations: Conduct regular customer visits to assess market needs, gather insights, and ensure alignment with business strategies. Prepare and submit weekly sales activity reports for internal tracking.
• Culinary Engagement: Coordinate product demonstrations with the culinary/chef team to showcase product benefits and drive customer adoption.
• Trade Spending & Budget Management: Oversee trade spending initiatives while ensuring strict adherence to allocated budgets and financial targets.

Requirements

• Education & Experience: Bachelor’s degree in Business Administration, Marketing, or a related field. Minimum of 5 years of proven sales experience within the Food & Beverage or Dairy industry, with a strong preference for candidates with prior Food Service or HORECA sector experience.
• Network & Industry Knowledge: Demonstrated ability to build and leverage a robust network within the Food Service/HORECA sector to drive sales growth and market penetration.
• Skills & Competencies: Exceptional negotiation, relationship management, and communication skills. Proficient in strategic planning, business development, and performance analysis.
• Language Proficiency: Fluency in both Arabic and English, with the ability to communicate effectively in professional and customer-facing environments.
• Mobility & Logistics: Valid driver’s license and access to a personal vehicle to facilitate regular travel across Central Saudi Arabia for customer visits and sales activities.