Regional Sales Manager

About Madar

Madar Building Materials stands as one of Saudi Arabia’s foremost retailers in the building materials sector, catering to contractors, developers, and trade professionals through a robust network of physical branches in Riyadh, Jeddah, Dammam, and Jubail. Complementing its brick-and-mortar presence, Madar operates a rapidly expanding e-commerce platform at madar.com. As an integral part of the Al-Fozan Group, the company leverages deep market expertise with a modern omnichannel strategy to deliver unparalleled value to its customers.

The Role

We are seeking a dynamic and results-driven Regional Sales Manager to assume full commercial accountability for the Central Region. This pivotal P&L leadership position demands strategic vision and operational excellence, as you will be responsible for driving regional revenue growth, ensuring profitability, maintaining healthy credit metrics, and expanding market share. In addition to overseeing a multi-branch sales organization, you will cultivate a high-performing team capable of delivering sustainable business results in a competitive marketplace.

Key Objectives

• Achieve and exceed regional revenue and profitability targets through disciplined commercial execution.
• Expand key accounts and secure strategic projects to strengthen market presence.
• Develop and lead a high-performing sales organization that aligns with organizational goals.
• Enhance customer satisfaction and retention through proactive engagement and service excellence.
• Increase market share across the Central Region by identifying and capitalizing on growth opportunities.

Key Responsibilities

Commercial & Financial Ownership

• Take full ownership of the regional P&L, ensuring alignment with corporate financial objectives.
• Drive gross margin performance through strategic pricing and product mix optimization.
• Implement disciplined pricing strategies to enhance profitability across all product categories.

Credit & Collections

• Monitor and maintain healthy receivables and collection performance across the region.
• Collaborate with the Credit Department to manage customer credit exposure and mitigate risk.
• Track overdue accounts and collection KPIs to ensure timely recoveries and minimize bad debt.

Business Development & Market Growth

• Identify and penetrate new markets and territories to drive revenue diversification.
• Develop and nurture strategic accounts to deepen customer relationships and increase share of wallet.
• Track and manage projects from tender stage through to order fulfillment, ensuring seamless execution.
• Build and maintain strong relationships with consultants, contractors, and developers to influence project specifications and procurement decisions.

Team Leadership

• Recruit, develop, and retain top sales talent to build a high-performing regional team.
• Conduct regular performance reviews, set clear KPIs, and create Individual Development Plans (IDPs) for team members.
• Foster a culture of accountability, collaboration, and continuous improvement within the sales organization.

Planning & Analytics

• Lead sales forecasting, demand planning, and territory management to optimize resource allocation.
• Drive sales analytics and reporting using tools such as Power BI and Excel to inform strategic decision-making.

Cross-Functional Collaboration

• Partner closely with Credit, Supply Chain, Marketing, Finance, and Procurement teams to ensure cohesive commercial execution.
• Align regional sales strategies with corporate objectives to drive synergies and operational efficiency.

Product Categories

Our product portfolio includes reinforcement steel, structural steel, timber, cement, gypsum, insulation, waterproofing, building chemicals, wire mesh, and hardware, enabling us to serve a diverse range of construction and development needs.

Requirements

• Minimum of 7 years of progressive sales experience within the building materials sector, with at least 3 years in a senior or regional management role.
• Proven track record of achieving and exceeding revenue and profitability targets in a competitive market.
• Extensive experience managing multiple branches and leading teams of 15 to 50 employees.
• Strong expertise in B2B and project-based sales, with a focus on large-scale commercial opportunities.
• Demonstrated experience in pricing strategy, credit management, and collections.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Proficiency in CRM systems such as Dynamics, Salesforce, or SAP.
• Fluency in both Arabic and English, with excellent communication and negotiation skills.
• Willingness and ability to travel extensively across the Central Region to meet business needs.
• Bachelor’s degree in Business, Engineering, or a related field is preferred.

Performance KPIs

Success in this role will be evaluated based on a comprehensive set of metrics, including:

• Regional revenue growth and achievement of profitability targets.
• Gross profit and gross margin percentages.
• Collection performance and Days Sales Outstanding (DSO).
• Number of new customers acquired and strategic projects secured.
• Market share expansion and branch performance metrics.
• Customer retention rates and forecast accuracy.

What We Offer

• A competitive salary package complemented by performance-based incentives to reward excellence.
• A senior-level commercial leadership role with the backing of Al-Fozan Group, a leading business conglomerate.
• Ample opportunities for career advancement within a multi-region retail network.
• A dynamic and collaborative work environment that values innovation, integrity, and results.

To apply for this exciting opportunity, please submit your updated CV via LinkedIn.