Ecommerce Manager

About Al Rabie Saudi Foods

Al Rabie Saudi Foods stands as a leading Saudi enterprise and a trusted name in the juice and beverage industry, renowned for manufacturing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks. With a strong presence across Saudi Arabia and international markets, the company has established itself as a household staple through its unwavering commitment to quality and innovation. Headquartered in Riyadh, Al Rabie is now accelerating its digital commerce initiatives and seeks a commercially astute and digitally proficient E-Commerce Sales Manager to spearhead the development and expansion of its online sales channels throughout Saudi Arabia.

Role Overview

Reporting directly to the Chief Sales Officer, the E-Commerce Sales Manager will be responsible for driving revenue growth and enhancing brand visibility within Saudi Arabia’s rapidly evolving online retail landscape. This encompasses major marketplaces, quick-commerce platforms, and retailer e-channels. The role integrates commercial leadership, operational execution, and digital marketing, positioning the E-Commerce Sales Manager as a key contributor to Al Rabie’s channel diversification and digital transformation strategy.

Key Responsibilities

Strategy & Revenue Growth

• Develop and execute a comprehensive e-commerce channel strategy aligned with Al Rabie’s commercial and brand objectives, setting and achieving clear annual and quarterly revenue and volume targets.
• Drive expansion across marketplaces, quick-commerce platforms, and retailer online channels within the Modern Trade segment.
• Identify untapped opportunities within the Saudi e-commerce ecosystem to increase Al Rabie’s share in the beverage category.
• Collaborate with marketing and trade marketing teams to create platform-specific product bundles, e-exclusive SKUs, and gifting formats tailored to digital channels.

Commercial & P&L Management

• Assume full ownership of the e-commerce P&L, including net revenue, trade expenditures, promotional ROI, and profitability targets.
• Lead pricing strategies, promotional frameworks, and assortment decisions by platform while ensuring compliance with company margin guidelines.
• Manage trade investment budgets strategically, balancing platform visibility, promotional activations, and bottom-line performance.
• Provide accurate volume and revenue forecasts in coordination with supply chain and demand planning teams to maintain product availability and uphold freshness standards essential for juice products.

Marketplace & Partner Management

• Oversee day-to-day and strategic relationships with key e-commerce and quick-commerce partners across Saudi Arabia.
• Negotiate joint business plans, commercial terms, listing fees, on-platform visibility, and activation calendars to maximize channel performance.
• Ensure excellence in digital shelf execution by maintaining accurate product descriptions, high-quality imagery, health claims compliance, nutritional data precision, and proactive ratings management.
• Manage Al Rabie’s brand pages and virtual storefronts across platforms, including the implementation of A+ content and sponsored placement strategies to enhance brand presence.

Operations & Execution Excellence

• Guarantee high in-stock rates, accurate product listings, and timely fulfillment across all active platforms, with a focus on shelf-life and cold-chain compliance for chilled and ambient beverage lines.
• Collaborate closely with supply chain, logistics, and customer service teams to address availability issues, delivery delays, and return processes promptly.
• Monitor and proactively mitigate out-of-stock events, chargebacks, and marketplace penalties to maintain operational efficiency.
• Support the integration of ERP and order management systems with marketplace partners in coordination with Sales Operations and IT teams.

Digital Marketing & On-Platform Performance

• Oversee on-platform paid advertising campaigns, including sponsored products, banner ads, and search placements, optimizing return on ad spend (ROAS) and conversion metrics.
• Partner with the marketing team to ensure brand consistency and execute seasonal campaigns, Ramadan activations, and new product launches effectively.
• Develop and implement basket-building strategies tailored to the Al Rabie portfolio, such as cross-selling bundles, multi-pack promotions, and subscription offers.
• Monitor and continuously improve product ratings, customer reviews, and engagement metrics to enhance brand reputation and drive sales performance.