Events Sales specialist

About Halwa Almasa Factory for Industry

Halwa Almasa Factory for Industry stands at the forefront of the premium chocolate industry, renowned for its commitment to crafting exceptional chocolate products that meet the highest standards of quality and innovation. With a strong local and international presence, the company has established itself as a trusted name in the confectionery sector, driven by a passion for excellence and a dedication to customer satisfaction. At Halwa Almasa, every product is a testament to meticulous craftsmanship, where creativity and innovation converge to deliver unforgettable chocolate experiences. The company fosters a dynamic and quality-driven work environment, where team members are empowered to contribute to product innovation and uphold the brand’s reputation for excellence.

Role Overview

The Events Sales Specialist plays a pivotal role in expanding Halwa Almasa’s market reach by identifying and capitalizing on sales opportunities tied to events, including corporate functions, weddings, and other special occasions. Based in Riyadh, Saudi Arabia, this position requires a proactive and results-oriented professional who excels in building relationships, negotiating deals, and delivering tailored solutions to meet the unique demands of event clients. The specialist will serve as the primary point of contact for event-related inquiries, ensuring seamless coordination from initial inquiry to post-event follow-up. This role demands a blend of sales acumen, event management expertise, and exceptional customer service to drive revenue growth and enhance brand loyalty.

Key Responsibilities

• Sales and Business Development: Identify and pursue sales opportunities in the events sector, including corporate functions, weddings, and private celebrations. Develop and present customized proposals and quotations that align with client needs and company capabilities.
• Client Relationship Management: Conduct client meetings, presentations, and negotiations to secure event-related sales. Build and maintain strong relationships with key accounts to foster long-term business partnerships.
• Event Coordination: Collaborate with production and logistics teams to ensure accurate order fulfillment, timely delivery, and flawless presentation of chocolate products at events. Oversee the logistical aspects of event orders, including packaging, transportation, and setup.
• Sales Tracking and Reporting: Monitor sales performance, track progress against targets, and maintain detailed records in the company’s CRM system. Provide regular reports on sales activities, market trends, and client feedback to inform strategic decisions.
• Marketing and Promotions: Participate in marketing initiatives to promote Halwa Almasa’s products for events, including trade shows, social media campaigns, and collaborations with event planners. Contribute to the development of promotional materials tailored to the events market.
• Post-Event Follow-Up: Conduct follow-up activities to ensure client satisfaction, address any concerns, and encourage repeat business. Gather feedback from clients to identify opportunities for improvement and innovation.

Qualifications and Skills

• Sales Expertise: Proven experience in sales, with a strong track record in prospecting, negotiation, and closing deals. Prior experience in event-related sales is highly desirable.
• Event Management: Knowledge of event planning and management principles, including the ability to coordinate timelines, logistics, and product presentation for diverse events.
• Customer Service and Communication: Exceptional interpersonal and communication skills, with the ability to build rapport, handle inquiries professionally, and provide outstanding support throughout the sales and event process.
• Industry Experience: Prior experience in the chocolate, hospitality, confectionery, or related industries is beneficial but not mandatory. A passion for premium products and customer-centric solutions is essential.
• Operational Skills: Ability to manage multiple projects simultaneously, meet tight deadlines, and work effectively in a fast-paced environment. Strong organizational skills and attention to detail are critical.
• Technical Proficiency: Basic proficiency with CRM or sales tracking tools is required. Familiarity with Microsoft Office Suite or similar productivity tools is a plus.
• Language Requirements: Fluency in English is mandatory. Proficiency in Arabic is a significant advantage and may be required for certain client interactions.
• Education: A diploma or bachelor’s degree in business, marketing, hospitality management, or a related field is preferred. Equivalent professional experience may be considered.

Work Environment

The Events Sales Specialist will operate in a dynamic and collaborative work environment, with opportunities to engage with clients, internal teams, and external partners. This role may involve on-site visits to events, client meetings, and coordination with production and logistics teams. The ideal candidate will thrive in a fast-paced setting, demonstrating adaptability, resilience, and a commitment to achieving sales targets while maintaining the highest standards of professionalism and customer service.