Senior Area Sales Manager

Position Overview

We are collaborating with a prominent organization in the food and beverage industry to recruit an experienced and dynamic Senior Area Sales Manager. This role is pivotal in driving sales performance, optimizing distribution networks, and fostering strong customer relationships across key trade channels. The ideal candidate will possess a deep understanding of FMCG sales dynamics, exceptional leadership skills, and a track record of delivering measurable results in the Saudi Arabian market.

Key Responsibilities

The Senior Area Sales Manager will be responsible for the following core functions:

• Regional Sales Leadership: Develop and execute strategic sales plans to achieve and exceed regional targets across Traditional Trade, Wholesale, and Discount channels, ensuring consistent revenue growth and market penetration.
• Team Management & Coaching: Lead, mentor, and coach a team of Sales Supervisors and field sales representatives to drive operational excellence, enhance team performance, and foster a high-performance culture.
• Distribution & Coverage Optimization: Strengthen distribution networks by expanding numeric distribution, improving outlet coverage, and ensuring flawless in-store execution to maximize product visibility and availability.
• Route Productivity & Efficiency: Enhance route-to-market strategies, optimize van sales operations, and implement territory management plans to improve productivity, reduce operational costs, and drive sales efficiency.
• Financial Discipline & Collections: Oversee regional collections, enforce credit discipline, and collaborate closely with the Finance team to enhance cash flow, minimize bad debt, and maintain financial health.
• Stakeholder & Customer Relationships: Cultivate and maintain strong partnerships with distributors, key accounts, and retail outlets, ensuring service excellence, timely deliveries, and customer satisfaction.
• Market & Competitive Intelligence: Monitor market trends, analyze competitor activities, and identify growth opportunities to inform strategic decision-making and sustain long-term business success.
• Reporting & Forecasting: Deliver accurate sales forecasts, comprehensive business reviews, and detailed performance reports to senior management, enabling data-driven decision-making and strategic planning.

Qualifications & Competencies

To excel in this role, candidates must meet the following requirements:

• Experience: A minimum of 8 years in FMCG sales, with a strong background in Traditional Trade and Wholesale within Saudi Arabia.
• Leadership & Execution: Proven ability to lead van sales teams and manage direct distribution models, with a focus on driving operational efficiency and achieving sales targets.
• Commercial Acumen: Deep understanding of route-to-market strategies, customer development, collections, and financial discipline in a sales-driven environment.
• Leadership & Coaching: Exceptional leadership capabilities, including the ability to inspire, mentor, and develop high-performing sales teams.
• Language Skills: Fluency in Arabic is highly preferred, with strong proficiency in English to facilitate effective communication with stakeholders and internal teams.
• Strategic Mindset: Ability to analyze market trends, assess competitive landscapes, and identify opportunities for sustainable growth and innovation.

This is an exceptional opportunity for a seasoned sales professional to make a significant impact in a dynamic and growing organization. If you are a results-driven leader with a passion for sales excellence and a commitment to driving business success, we invite you to apply and join our team.