Food Service Sales Supervisor

Join Our Team as a Food Service Sales Supervisor in Riyadh, Saudi Arabia

We are seeking a dynamic and results-driven Food Service Sales Supervisor to spearhead our growth initiatives across the Food Service channel in Central Saudi Arabia. In this pivotal role, you will play a key part in expanding our market presence, strengthening distributor relationships, and driving revenue growth through strategic sales leadership. If you are a seasoned professional with a proven track record in the Food & Beverage or Dairy industry and a strong network within the HORECA sector, we invite you to apply and take the next step in your career with a leading organization.

Key Responsibilities

As a Food Service Sales Supervisor, you will be responsible for leading and optimizing sales performance across multiple Food Service channels, including HORECA, Wholesale, and Bakery. Your role will encompass the following core responsibilities:

• Sales Leadership and Growth: Drive sales growth across Central Saudi Arabia by leading initiatives to expand the customer portfolio and increase product penetration in the Food Service market.
• Distributor and Customer Relationship Management: Build and nurture strong relationships with distributors and their customer base to ensure seamless collaboration and mutual growth.
• Key Account Development: Identify, develop, and manage key accounts to secure long-term customer contracts and maximize revenue potential.
• New Product Launches: Collaborate with the distributor sales team to successfully execute new product launches, ensuring alignment with market demands and customer needs.
• Sales Execution and Performance Tracking: Develop and implement sales plans, promotions, incentives, and new product development (NPD) initiatives to achieve volume, revenue, and profitability targets. Monitor sales performance closely and provide accurate forecasts to senior management.
• Customer Acquisition and Engagement: Proactively acquire new customers across all Food Service channels and conduct regular visits to maintain strong engagement and identify growth opportunities.
• Trade Spending and Budget Management: Effectively manage trade spending initiatives while ensuring strict adherence to budget compliance and financial targets.
• Cross-Functional Collaboration: Work closely with the culinary/chef team to coordinate product demonstrations and showcase the value of our offerings to customers.
• Reporting and Communication: Prepare and present monthly business updates, highlighting opportunities, risks, and performance metrics to senior leadership. Submit weekly sales activity reports to ensure transparency and accountability.

Requirements

To excel in this role, you must meet the following qualifications and possess the necessary skills:

• Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Industry Experience: Proven sales experience within the Food & Beverage or Dairy industry, with a strong understanding of the Food Service/HORECA sector.
• Network and Relationships: Demonstrated ability to build and leverage a strong network within the Food Service industry to drive sales and business growth.
• Negotiation and Communication: Exceptional negotiation, relationship management, and interpersonal skills to engage effectively with distributors, customers, and internal stakeholders.
• Language Proficiency: Fluency in both Arabic and English, with the ability to communicate clearly and persuasively in both languages.
• Mobility and Logistics: Valid driver's license and access to a personal vehicle to facilitate regular customer visits and market coverage across Central Saudi Arabia.