Senior Marketing Specialist

Senior Marketing Specialist - Mafad Food Industries, Riyadh

Join Mafad Food Industries, a pioneering manufacturer and marketer of premium ice cream, cakes, cheesecakes, and sauces, as our Senior Marketing Specialist. Established in 1993, we specialize in high-quality natural ingredients, producing locally and supplying leading establishments across Saudi Arabia. Our flagship brand, Cone Zone, is supported by a strategic American partnership, offering low-fat, no sugar added, and dairy-free health-focused products.

Based in Riyadh, the Senior Marketing Specialist will develop and execute marketing strategies to strengthen our brands, with a focus on Cone Zone in retail, foodservice, and health-focused segments. Key responsibilities include:

• Conducting market research to analyze consumer trends and competitor activity.
• Planning and managing marketing campaigns to optimize brand visibility and revenue.
• Coordinating with sales and operations teams to ensure consistent brand positioning.
• Monitoring performance metrics and reporting to management.
• Supporting key account activities and new product launches.

To excel in this role, you should possess strong communication skills, proficiency in market research, experience in marketing strategy, and a background in sales or the food and beverage sector. A Bachelor’s degree in Marketing, Business, or a related field is required, with at least 4 years of proven marketing experience. Proficiency in marketing analytics tools and MS Office, along with strong organizational skills, is essential for success in this fast-paced environment.