Head of Sales

About the Role

We are seeking a dynamic and results-driven Head of Sales to lead Tadum’s SME trading and deferred-payment business. In this pivotal leadership position, you will own the entire sales lifecycle—from initial outreach (via telesales, WhatsApp, and other channels) to eligibility assessment, document collection, deal closure, and seamless handover to Operations. Your mission is to accelerate conversion rates, expand market coverage, and address the current lead backlog that is impeding growth. This role demands a strategic visionary who can build, mentor, and scale a high-performing sales team while driving operational excellence and sustainable revenue growth.

Key Responsibilities

• End-to-End Sales Ownership: Oversee the complete sales process, including first contact, eligibility verification, document collection, deal closure, and post-qualification client communications until these functions transition to Operations. Ensure a smooth and efficient handover to the next stage of the customer journey.
• Team Leadership and Development: Build, hire, and manage a high-velocity sales team comprising telesales representatives and field/account executives. Design competitive incentive structures, implement performance management frameworks, and foster a culture of accountability and continuous improvement.
• Conversion and Pipeline Optimization: Drive measurable improvements in conversion rates by partnering closely with the Acquisition team to enhance lead quality and collaborating with Underwriting to ensure clean handoffs. Develop and execute strategies to clear the existing lead backlog and optimize sales efficiency.
• Revenue Growth and Client Retention: Cultivate repeat business by delivering exceptional customer experiences and limiting utilization among existing clients. Identify and capitalize on upsell and cross-sell opportunities to maximize customer lifetime value.
• Sales Discipline and Operational Excellence: Establish and maintain rigorous sales discipline through CRM (Odoo) hygiene, pipeline tracking, and data-driven reporting. Provide weekly and monthly performance insights to leadership, ensuring transparency and alignment with business objectives.
• Strategic Collaboration: Work cross-functionally with Acquisition, Underwriting, Operations, and other teams to align sales strategies with broader business goals. Contribute to the development of sales methodologies and best practices that can be scaled across the organization.

Qualifications and Experience

To excel in this role, you must possess a minimum of seven years of B2B sales experience, including at least three years in a leadership capacity. Your background should include high-velocity, transactional selling environments with short sales cycles, ideally within fintech, financial services, SME trade finance, or high-growth B2B services/SaaS sectors. A proven ability to build or scale a sales engine from the ground up—whether from 0→1 or 1→N—is essential, as is a track record of maintaining and optimizing established sales operations.

You are a dual-threat leader: equally adept at closing deals and coaching others to close, with a strong foundation in sales operations, including CRM management, funnel metrics, and forecasting. Your data-driven approach will enable you to own conversion and pipeline metrics while leveraging dashboards and analytics to inform decision-making. Experience in hiring, training, and performance managing teams, as well as designing incentive and commission structures, is critical.

Fluency in both Arabic and professional English is required to engage with SME buyers and lead a local telesales team effectively. You thrive in fast-paced, ambiguous environments where adaptability and problem-solving are key. While not mandatory, preference will be given to candidates who are Saudi nationals, have experience in compliance-sensitive or regulated-adjacent commercial environments, or have successfully evolved a role from a single business unit to a group-wide mandate.

Preferred Skills

• Deep understanding of the Saudi SME landscape and sales channels.
• Experience with collateralized SME transactions and supplier/channel ecosystems.
• Exposure to multi-entity or matrix-organization structures.
• Background in structured methodologies or consulting, particularly in sales process optimization.