Marketing Officer

About English Path

English Path is a dynamic and rapidly expanding international language school dedicated to delivering immersive English, French, and German learning experiences across the United Kingdom, Europe, North America, and the Middle East. With a commitment to excellence in education, English Path empowers students to achieve their academic and professional goals through high-quality language instruction and pathway programmes designed to facilitate international university progression.

Role Overview

We are seeking a proactive and innovative Marketing Officer to join our team at the English Path Riyadh Centre, where you will play a pivotal role in supporting the growth and success of our university pathway programmes within the Saudi market. The ideal candidate will be responsible for executing strategic marketing initiatives, driving student recruitment, enhancing brand visibility, and fostering strong relationships with key stakeholders. This role requires a blend of creativity, analytical thinking, and project management expertise to deliver impactful campaigns across both digital and offline channels.

Key Responsibilities

The Marketing Officer will be instrumental in the following areas:

• Integrated Campaign Execution & Channel Management: Collaborate with the regional marketing and admissions teams to develop and implement annual and quarterly marketing plans. Execute end-to-end local and regional campaigns across digital, social media, email, outdoor, and offline channels to generate high-quality leads for English Path Riyadh and university pathway programmes.
• Digital Strategy & Social Media Optimisation: Manage and expand the localised social media presence of English Path Riyadh, including content creation, paid advertising, search engine optimisation (SEO), and website updates. Leverage CRM automation tools to nurture leads and enhance engagement across the Saudi market.
• Sales Alignment & Recruitment Collateral: Work closely with admissions and sales teams to develop compelling marketing materials, both online and offline, tailored to prospective students, parents, high school counsellors, and corporate clients. Design targeted lead-nurturing initiatives to maximise conversion rates.
• Event Coordination & Institutional Outreach: Plan, coordinate, and represent English Path at critical recruitment events, such as education fairs, open days, diagnostic testing sessions, and school visits. Cultivate and maintain strong relationships with local counsellors and educational partners across the Kingdom of Saudi Arabia.
• Performance Tracking, Analytics & ROI Reporting: Monitor lead volume, pipeline conversion rates, and campaign key performance indicators (KPIs) to assess effectiveness. Analyse market trends and competitor activities to deliver regular performance reports and actionable insights, ensuring optimal marketing ROI and budget allocation.
• Cross-Functional & External Stakeholder Collaboration: Partner seamlessly with global marketing, academic, and operations teams while managing relationships with external agencies, suppliers, and media partners. Ensure strict adherence to English Path and partner brand guidelines in all marketing activities.

Essential Skills & Experience

The successful candidate will possess the following qualifications and attributes:

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 1–3 years of professional experience in marketing, communications, or student recruitment roles.
• Proven experience in supporting digital marketing campaigns and managing social media platforms.
• A solid understanding of content marketing, lead generation strategies, and customer engagement techniques.
• Proficiency in marketing tools such as Google Analytics, CRM systems, email marketing platforms, and social media management tools.
• Exceptional organisational and project coordination skills, with the ability to manage multiple priorities effectively.
• Strong written and verbal communication skills in both English and Arabic.
• The capacity to work independently and deliver results in a fast-paced environment.

Desirable Qualifications

While not mandatory, the following experience and knowledge will be considered advantageous:

• Prior experience in the education, training, language learning, or higher education sector.
• A deep understanding of the Saudi Arabian education market and familiarity with international higher education destinations.

This is a full-time, onsite position offering an exciting opportunity to contribute to the growth and success of English Path Riyadh Centre and its university pathway programmes.