Brand Communications Manager

Position Overview

We are seeking a dynamic and strategic Brand Communications Manager to lead the development and execution of integrated marketing strategies for Geely Automobile’s overseas markets. In this pivotal role, you will collaborate closely with subsidiaries and general distributors to craft localized brand communication plans that align with corporate objectives while elevating the brand’s presence and reputation in target regions. Your expertise will be instrumental in driving new vehicle launch strategies, optimizing PR initiatives, and ensuring seamless execution of marketing campaigns that resonate with diverse audiences.

Key Responsibilities

• New Vehicle Launch Strategy: Partner with subsidiaries and general distributors to design and implement localized integrated marketing strategies tailored to specific overseas markets. Ensure alignment with corporate marketing frameworks while delivering actionable planning ideas, core communication themes, and content guidelines to support brand dissemination.
• Brand Development & Marketing Communication: Work in tandem with subsidiaries and general distributors to develop brand development frameworks and marketing communication plans. Conduct in-depth preliminary research to assess market positioning and propose customized PR communication solutions that enhance Geely’s brand image in overseas markets.
• Creative & Campaign Execution: Finalize localized graphic designs and TVC scripts in collaboration with general distributors. Oversee the implementation of marketing campaigns, administer expense reimbursement standards, and continuously optimize advertising placements to maximize impact and efficiency. Ensure the flawless execution of public relations strategies to reinforce brand credibility.
• Brand Building & Image Elevation: Lead initiatives to strengthen Geely Automobile’s brand presence in assigned overseas markets. Develop and execute strategies that enhance brand recognition, foster customer engagement, and position Geely as a leader in the automotive industry.

Qualifications & Competencies

• Education & Experience: Bachelor’s degree or higher in English, Russian, Spanish, Arabic, Marketing, Advertising, Journalism, Media & Communication, or a related field. A minimum of 5 years of experience in overseas marketing and communications within the automotive industry is highly preferred.
• Language Proficiency: Fluency in English for daily business communication and working scenarios is essential. Additional proficiency in Russian, Spanish, or Arabic is a strong asset.
• Core Competencies:
  • Exceptional cross-functional communication and coordination skills to collaborate effectively with global teams and stakeholders.
  • Strong execution capabilities to deliver high-quality results efficiently and meet strategic objectives.
  • Proven ability to adapt to diverse cultural and market dynamics while maintaining a cohesive brand voice.
  • Capacity to manage short-term overseas business trips with professionalism and adaptability.

If you are a results-driven professional with a passion for brand storytelling and a track record of success in overseas marketing, we invite you to apply and contribute to the global growth of Geely Automobile.