Marketing Manager ELSB/ELSP ME Region

Position Overview

ABB Industries (L.L.C.) is seeking a dynamic and results-driven Marketing Manager to lead our ELSB/ELSP (Electrification Low Voltage Systems and Products) marketing initiatives across the Middle East (ME) region. This pivotal role is based in Riyadh and offers an exceptional opportunity to shape the strategic direction of our electrification portfolio, drive brand awareness, and accelerate market penetration in a high-growth market. The ideal candidate will possess a deep understanding of industrial and commercial electrification trends, coupled with a proven track record in developing and executing high-impact marketing campaigns tailored to the unique demands of the ME region.

Key Responsibilities

• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies for the ELSB/ELSP portfolio to enhance market share, customer engagement, and revenue growth in the Middle East. Align marketing initiatives with ABB’s global electrification objectives while adapting them to regional market dynamics.
• Market Analysis & Insights: Conduct in-depth market research and competitive analysis to identify emerging trends, customer needs, and growth opportunities. Leverage data-driven insights to refine product positioning, messaging, and go-to-market strategies for the ME region.
• Product & Portfolio Management: Collaborate with cross-functional teams—including R&D, sales, and product management—to ensure the ELSB/ELSP portfolio meets market demands. Drive product launches, lifecycle management, and promotional activities to maximize adoption and profitability.
• Digital & Traditional Marketing Execution: Lead end-to-end marketing campaigns across digital channels (social media, SEO, email marketing, webinars) and traditional platforms (trade shows, print media, industry publications). Develop compelling content, including case studies, whitepapers, and technical collateral, to showcase ABB’s expertise in low-voltage electrification solutions.
• Customer & Stakeholder Engagement: Foster strong relationships with key customers, distributors, and industry partners to strengthen ABB’s market presence. Represent the company at industry events, conferences, and forums to enhance brand visibility and thought leadership.
• Performance Measurement & Optimization: Establish KPIs to track the success of marketing initiatives, including lead generation, conversion rates, and ROI. Utilize analytics tools to monitor campaign performance and implement continuous improvements to drive efficiency and effectiveness.
• Regional Collaboration: Work closely with ABB’s regional and global marketing teams to ensure alignment with corporate goals while tailoring strategies to the specific requirements of the Middle East market. Support localization efforts to resonate with diverse customer segments across the region.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, Electrical Engineering, or a related field. An MBA or advanced degree is a plus.
• Experience: Minimum of 8–10 years of progressive marketing experience, with at least 5 years in a managerial role within the industrial, electrical, or energy sector. Prior experience in the Middle East market is highly desirable.
• Technical Expertise: Strong understanding of low-voltage electrification systems, industrial automation, or related technologies. Familiarity with ABB’s product portfolio is advantageous.
• Leadership & Communication: Proven ability to lead and inspire cross-functional teams, with exceptional verbal and written communication skills. Fluency in English is required; proficiency in Arabic is a significant asset.
• Analytical & Strategic Thinking: Demonstrated expertise in market analysis, strategic planning, and data-driven decision-making. Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems) is essential.
• Project Management: Strong organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
• Innovation & Adaptability: A forward-thinking mindset with the agility to respond to evolving market conditions, technological advancements, and competitive pressures.

Why Join ABB?

ABB Industries (L.L.C.) is a global leader in electrification, robotics, and industrial automation, committed to driving innovation and sustainability. As a Marketing Manager in our ME region team, you will have the opportunity to:

• Lead high-impact marketing initiatives that shape the future of electrification in the Middle East.
• Collaborate with a diverse and talented team of professionals across the region and globally.
• Access cutting-edge technologies and solutions that address the world’s most pressing energy challenges.
• Benefit from ABB’s robust training and development programs, fostering continuous professional growth.
• Work in a dynamic, inclusive, and innovative corporate culture that values creativity and excellence.

If you are a strategic marketer with a passion for electrification and a drive to make a tangible impact in the Middle East, we invite you to apply and become part of ABB’s mission to create a more sustainable and energy-efficient future.