Sales Manager International Business

Sales Manager – International Business

The Sales Manager – International Business is a pivotal role responsible for driving the company's FMCG business growth across global markets through strategic distributor partnerships. This role focuses on sales growth, market expansion, distributor relationship management, and market development strategies to ensure sustainable business success.

• Export Sales & Business Development
• Develop and implement export sales strategies to achieve volume, revenue, and profitability targets.
• Identify, appoint, and manage FMCG distributors, importers, and trading partners.
• Expand product distribution and market penetration across all trade channels.
• Uncover new business opportunities and develop growth plans.
• Lead successful launches of new products and categories in international markets.
• Distributor Management
• Foster strong relationships with distributors and key stakeholders.
• Develop annual business plans, sales targets, and growth strategies with distributor partners.
• Conduct regular business reviews to monitor performance and identify opportunities.
• Ensure distributors meet agreed sales, distribution, and visibility targets.
• Monitor inventory levels, stock coverage, and replenishment planning.
• Market Development
• Increase product availability and brand visibility across various trade channels.
• Analyze market trends, pricing structures, competitor activities, and consumer insights.
• Recommend market-specific strategies to enhance competitiveness and market share.
• Identify opportunities for portfolio expansion and category development.
• Commercial & Trade Marketing Execution
• Collaborate with distributors to execute promotional plans and trade marketing initiatives.
• Monitor pricing strategies and ensure alignment with company objectives.
• Support merchandising, visibility, and in-store activation programs.
• Evaluate promotion effectiveness and recommend improvements.
• Forecasting & Reporting
• Prepare accurate export forecasts, budgets, and annual operating plans.
• Monitor sales performance and implement corrective actions as required.
• Provide regular reports on sales, market developments, distributor performance, and competitive activities.
• Maintain accurate export and customer records.

The ideal candidate will possess 5-7 years of FMCG sales and export experience, with a minimum of 3 years managing international export markets through distributors. A strong understanding of FMCG export, distribution, and retail channels, along with an existing network of distributors, importers, and key trade contacts, is highly preferred.