Digital Manager - KSA, Egypt & Levant

About Accor

Accor stands as a global leader in the hospitality industry, renowned for its unwavering commitment to excellence, integrity, and robust governance across all operations. The company fosters a culture of diversity, innovation, and ethical business practices, providing employees with the opportunity to contribute to a transparent and well-controlled organization. At Accor, professional growth and continuous learning are integral to our mission, ensuring that every role brings purpose and fulfillment to your career. Join a dynamic team dedicated to strengthening governance and risk management within one of the world’s most prestigious hospitality groups.

Role Overview

As a Digital Manager, you will play a pivotal role in driving the digital performance of our hotels across the Kingdom of Saudi Arabia, Egypt, and the Levant region. Your responsibilities will encompass leading the execution of digital and e-commerce strategies, optimizing online distribution channels, and ensuring rate parity while championing best practices established by the MEA APAC Digital & E-commerce Center of Excellence. This role requires close collaboration with cross-functional teams and key stakeholders to maximize online revenue, enhance the digital guest journey, and cultivate a culture of digital excellence across the region. As a trusted advisor and advocate for digital innovation, you will empower hotels to unlock their full online potential and achieve sustainable commercial success.

Key Responsibilities

• Strategic Leadership: Develop and execute the annual digital strategy and budget across both direct and indirect distribution channels, ensuring alignment with regional and corporate objectives.
• Cross-Functional Collaboration: Partner with Marketing, Sales, Revenue, Public Relations, and Food & Beverage teams to align digital initiatives with the hotel’s commercial goals and brand standards.
• E-Commerce & Digital Marketing: Create and implement quarterly and annual e-commerce and digital marketing plans, including SEO/SEM, email marketing, social media, display advertising, metasearch, and influencer partnerships.
• Performance Analysis & Reporting: Monitor, analyze, and report on the performance of digital channels and campaigns, ensuring KPIs and ROI targets are met or exceeded.
• Digital Presence Management: Oversee the hotel’s digital footprint across websites, social media platforms, and online travel channels to maximize visibility, engagement, and direct bookings.
• CRM & Email Marketing: Lead CRM and email marketing initiatives for Rooms, Food & Beverage, and other hotel outlets, ensuring compliance with brand standards and corporate guidelines.
• Rate Parity & Distribution Optimization: Work closely with the Revenue team to monitor rate parity and optimize the performance of all distribution channels.
• Online Reputation Management: Manage the hotel’s online reputation by responding to market feedback and implementing strategies to enhance guest satisfaction and loyalty.
• Competitor Analysis: Conduct regular competitor analysis to identify market trends, benchmark performance, and recommend actionable growth opportunities.
• Customer Journey Enhancement: Utilize data-driven insights to improve the end-to-end customer journey, driving higher engagement and conversion rates.
• Accor App Advocacy: Drive the adoption and visibility of the Accor App to increase guest engagement and direct bookings across the region.
• External Partnerships: Collaborate with external agencies and technology partners to deliver digital initiatives efficiently and effectively.
• Innovation & Trend Awareness: Stay abreast of emerging digital trends and technologies, recommending innovative solutions that enhance business performance and guest experience.

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, e-commerce, or digital performance, with a preference for candidates with hospitality industry experience.
• Proficiency in social media management platforms, digital marketing tools, and data analytics solutions.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Results-oriented mindset with a focus on revenue growth, ROI, and continuous optimization.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across diverse teams.
• Leadership and team management skills, with the capacity to motivate and inspire teams to achieve shared goals.
• Flexibility and willingness to travel as required to support hotels and stakeholders across the region.
• Preference for candidates who are Saudi nationals.