Business Development Officer

Position Overview

As a Business Development Officer at Floward, you will play a pivotal role in driving the company’s growth by identifying and capitalizing on new business opportunities, fostering strong client relationships, and executing strategic sales initiatives. This dynamic position requires a proactive approach to prospecting, lead generation, and revenue expansion while ensuring exceptional customer experiences. You will collaborate closely with internal teams to deliver tailored gifting solutions and contribute to the achievement of Floward’s commercial objectives across the MENA region and the UK.

Key Responsibilities

Business Development & Sales

• Conduct comprehensive market research to uncover new business opportunities and stay ahead of industry trends.
• Generate high-quality leads through strategic outreach, including cold calls, emails, meetings, and presentations.
• Build and nurture long-term relationships with corporate clients, ensuring their evolving needs are met with innovative solutions.
• Develop and deliver compelling sales proposals, quotations, and commercial offers that align with client expectations.
• Create and implement targeted sales plans to meet and exceed individual and team revenue targets.
• Maintain a deep understanding of Floward’s product portfolio, including flowers, plants, and curated gift collections, to effectively communicate value propositions.

Client Relationship Management

• Oversee the entire sales cycle, from initial prospecting to contract finalization, ensuring a seamless and professional experience for clients.
• Provide proactive follow-up and support to existing clients to strengthen partnerships and drive repeat business.
• Collaborate with internal teams, including Operations, Product, and Marketing, to fulfill client requirements and ensure timely, high-quality service delivery.
• Maintain accurate and up-to-date client records in the CRM system to track interactions and sales progress.

Market & Performance Management

• Monitor market dynamics, competitor strategies, pricing trends, and customer preferences to identify emerging opportunities.
• Track and analyze sales performance, preparing detailed reports to assess progress and recommend strategic improvements.
• Ensure all CRM data is current, organized, and actionable to support data-driven decision-making.

Cross-Functional Collaboration

• Work closely with Operations, Product, Marketing, and Finance teams to align sales strategies with company capabilities and customer expectations.
• Coordinate the development of customized gifting solutions, including floral arrangements and complementary products, to meet client specifications.
• Assist in contract preparation and ensure all commercial agreements adhere to company policies and regulatory standards.

Qualifications & Experience

Education

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

Experience

• Minimum of 2–4 years of experience in Business Development, Corporate Sales, Key Account Management, or B2B Sales.
• Proven success in achieving sales targets and developing new business opportunities in industries such as retail, e-commerce, FMCG, luxury retail, gifting, hospitality, or related sectors.

About Floward

Founded in 2017, Floward is a leading online flowers and gifting company dedicated to transforming the gifting experience. We source premium flowers daily from top growers worldwide to create bespoke arrangements and plants for every occasion. In addition to our floral offerings, we partner with local and international brands to provide an extensive range of gifts, including chocolates, perfumes, cakes, and more, ensuring each present is as unique as the recipient. With operations spanning 36 cities across nine countries in the MENA region and the UK, Floward guarantees same-day delivery through our refrigerated fleet, ensuring freshness and quality at every step. Join us in redefining the art of gifting and delivering joy to customers across the globe.