Brand Manager - Frozen Vegetables

Position Overview

We are seeking a dynamic and strategic Brand Manager for Frozen Vegetables to drive customer acquisition and foster long-term relationships in the Kingdom of Saudi Arabia (KSA). This role is pivotal in elevating our brand’s presence within the HORECA (Hotel, Restaurant, and Café) sector through premium market execution, robust brand activation, and strategic customer engagement. The ideal candidate will be responsible for translating market insights into actionable growth initiatives, ensuring the brand’s premium positioning is consistently reflected across all touchpoints. By leveraging competitor analysis and commercial data, you will optimize pricing strategies, refine SKU offerings, and identify new opportunities to enhance brand performance, profitability, and market visibility.

Key Responsibilities

The Brand Manager will play a multifaceted role, encompassing the following core responsibilities:

• Brand Strategy and Market Execution:
  • Develop and execute a cohesive brand strategy that reinforces the premium positioning of our frozen vegetable products in the KSA market.
  • Conduct regular market visits to key accounts to evaluate brand execution, visibility, and growth potential.
  • Lead brand activation initiatives, including the implementation of point-of-sale materials (POSM) and in-store displays that align with brand standards.
  • Monitor market trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
• Business Development and Customer Acquisition:
  • Identify and onboard high-potential customers within the HORECA segment, focusing on premium and high-growth accounts.
  • Develop customized product proposals and SKU recommendations tailored to customer needs and profitability goals.
  • Own the onboarding process for selected customers and manage ongoing relationships to drive loyalty, repeat business, and brand advocacy.
  • Collaborate closely with the Sales team to ensure aligned execution and sustainable growth for key accounts.
• Brand Planning and Supply Coordination:
  • Aggregate sales inputs, customer pipelines, and market intelligence to support brand planning discussions with the Category Manager.
  • Coordinate with the Category Manager on order planning, supply updates, special requests, and alignment to ensure seamless market execution.
• Sales Enablement and Training:
  • Equip the Sales team with comprehensive brand knowledge, product training, and market insights to enhance their effectiveness.
  • Prepare pricing inputs and quotations to support commercial proposals, ensuring alignment with management approval processes.
  • Participate in sales meetings to track customer progress, address challenges, and drive performance improvements.
  • Support customer presentations, menu planning discussions, and product demonstrations in collaboration with baristas and mixologists.
  • Assist in in-market activations and customer engagements to ensure flawless execution and brand representation.
• Direct Coordination with Brand and Principles:
  • Engage directly with brand commercial teams to address special requests and POSM requirements.
  • Communicate market demand patterns, customer insights, and local requirements to ensure accurate supply and brand alignment.
• Data Analysis and Performance Reporting:
  • Analyze product performance, customer consumption patterns, pricing strategies, and margin contributions to identify trends and opportunities.
  • Maintain up-to-date datasets, brand trackers, forecast files, and customer pipelines to support data-driven decision-making.
  • Conduct in-depth competitor analysis and provide regular performance updates to senior management.
  • Prepare comprehensive brand performance reports highlighting progress, challenges, and strategic opportunities.
  • Utilize analytical insights to refine brand strategy and support executive decision-making processes.

Qualifications and Experience

To excel in this role, candidates must meet the following educational and professional requirements:

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field from an accredited institution.
• Minimum of 5-7 years of progressive experience in brand management, HORECA sales, or within premium consumer goods sectors.
• Proven track record in customer development, commercial execution, and strategic brand positioning.
• Strong analytical skills with the ability to interpret market data, forecast trends, and develop actionable insights.
• Demonstrated experience in working directly with suppliers, ensuring alignment between supply chain and brand objectives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
• Proficiency in using data analysis tools and software to support performance tracking and reporting.