Social Media Specialist

About Tabby

Tabby is a leading financial technology company based in Riyadh, dedicated to revolutionizing the way consumers and businesses interact with digital payments. As a forward-thinking organization, Tabby is committed to delivering innovative, seamless, and secure financial solutions that empower users across the region. With a rapidly growing customer base and a dynamic team of professionals, Tabby is seeking a talented and creative Social Media Specialist to join our marketing team and elevate our brand presence in the digital landscape.

Job Overview

The Social Media Specialist will play a pivotal role in shaping Tabby’s online identity by developing and executing comprehensive social media strategies. This position requires a blend of creativity, strategic thinking, and analytical prowess to engage our audience, drive brand awareness, and foster meaningful connections with current and potential customers. The ideal candidate will be adept at crafting compelling content, managing multiple platforms, and leveraging data-driven insights to optimize performance and achieve marketing objectives.

Key Responsibilities

• Content Creation and Curation: Develop high-quality, engaging content tailored to Tabby’s brand voice and target audience across various social media platforms, including but not limited to Instagram, Twitter, LinkedIn, TikTok, and Facebook. This includes writing captions, designing graphics, producing short-form videos, and curating relevant third-party content.
• Social Media Strategy: Collaborate with the marketing and creative teams to design and implement data-driven social media strategies that align with Tabby’s overall business goals. This involves identifying trends, analyzing competitor activity, and recommending innovative approaches to enhance engagement and reach.
• Community Management: Actively monitor and manage Tabby’s social media channels, responding to comments, messages, and reviews in a timely and professional manner. Foster a positive and interactive online community by engaging with followers, addressing concerns, and building brand loyalty.
• Campaign Execution: Plan, coordinate, and execute social media campaigns, including influencer partnerships, giveaways, and promotional activities. Monitor campaign performance, track key metrics, and provide detailed reports to stakeholders to assess effectiveness and ROI.
• Analytics and Reporting: Utilize social media analytics tools to track performance, measure KPIs, and generate actionable insights. Regularly report on engagement rates, follower growth, content reach, and other relevant metrics to inform future strategies and optimize content delivery.
• Paid Social Advertising: Manage and optimize paid social media campaigns to maximize reach and conversions. Collaborate with the digital marketing team to allocate budgets, target audiences, and refine ad creatives for optimal performance.
• Trend Monitoring and Innovation: Stay abreast of industry trends, emerging platforms, and best practices in social media marketing. Propose and implement new ideas to keep Tabby’s social media presence fresh, relevant, and ahead of the curve.

Qualifications and Skills

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field. A certification in social media marketing is a plus.
• Experience: Minimum of 3 years of hands-on experience in social media management, with a proven track record of growing and engaging audiences. Experience in the fintech, financial services, or technology industry is highly desirable.
• Technical Skills: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Business Suite). Strong graphic design skills using tools like Canva or Adobe Creative Suite are advantageous.
• Content Creation: Exceptional writing and editing skills with a keen eye for detail. Ability to create visually appealing content, including graphics, videos, and infographics.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize performance.
• Communication and Collaboration: Excellent verbal and written communication skills in English and Arabic. Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Creativity and Adaptability: A creative mindset with the ability to think outside the box and adapt to evolving trends and platform algorithms.

Why Join Tabby?

As a Social Media Specialist at Tabby, you will have the opportunity to work in a fast-paced, innovative environment where your contributions directly impact the company’s growth and success. You will be part of a diverse and talented team that values collaboration, creativity, and continuous learning. Tabby offers a competitive salary and benefits package, along with opportunities for professional development and career advancement. If you are passionate about social media, eager to shape the digital narrative of a leading fintech company, and ready to make a tangible difference, we invite you to apply and become a key player in Tabby’s journey toward redefining the future of payments.