Marketing Manager Sports

Marketing Manager – Sports Division

ERC International Agency, based in Riyadh, is seeking a dynamic and results-driven Marketing Manager for our Sports Division to lead our brand’s presence in the competitive sports marketing landscape. This pivotal role will be responsible for developing and executing innovative marketing strategies that enhance brand visibility, engage target audiences, and drive measurable growth in the sports sector. The ideal candidate will possess a deep understanding of sports marketing trends, consumer behavior, and digital transformation, combined with a proven track record of delivering high-impact campaigns.

Key Responsibilities

• Strategic Leadership: Develop and implement comprehensive marketing strategies tailored to the sports industry, aligning with the agency’s business objectives and client expectations. Conduct market research to identify trends, opportunities, and competitive insights to inform strategic decisions.
• Campaign Development & Execution: Lead the creation, planning, and execution of multi-channel marketing campaigns, including digital, social media, sponsorship activations, and experiential marketing. Collaborate with creative teams, media partners, and stakeholders to ensure cohesive and impactful campaign delivery.
• Brand Management: Oversee the management of sports-related brands, ensuring consistency in messaging, positioning, and visual identity. Monitor brand performance and implement corrective actions to maintain a strong market presence.
• Digital & Social Media Expertise: Leverage digital platforms, including social media, email marketing, SEO, and paid advertising, to maximize reach and engagement. Analyze performance metrics to optimize campaigns and enhance ROI.
• Sponsorship & Partnership Management: Identify, negotiate, and manage sponsorship opportunities and partnerships with sports teams, leagues, athletes, and influencers. Develop activation plans to maximize the value of these partnerships for both the agency and its clients.
• Team Leadership & Collaboration: Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement. Work closely with cross-functional teams, including sales, creative, and client services, to ensure seamless project delivery.
• Budget & Performance Management: Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve campaign objectives. Track and report on key performance indicators (KPIs) to measure success and drive data-driven decision-making.
• Stakeholder Engagement: Build and maintain strong relationships with clients, media partners, and industry stakeholders to enhance the agency’s reputation and expand business opportunities.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant certification (e.g., digital marketing, sports management) is a plus.
• Minimum of 7-10 years of progressive experience in marketing, with at least 5 years in a managerial role within the sports industry or a related field.
• Proven track record of developing and executing successful marketing campaigns in the sports sector, with a focus on digital and experiential marketing.
• Strong understanding of sports marketing trends, consumer behavior, and the competitive landscape.
• Expertise in digital marketing tools and platforms, including social media management, SEO, content marketing, and analytics (e.g., Google Analytics, Meta Ads Manager).
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in project management tools and methodologies to ensure timely and efficient campaign delivery.
• Fluency in English is required; additional language proficiency (e.g., Arabic) is a strong advantage.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving industry trends.

Why Join ERC International Agency?

ERC International Agency is a leading marketing and communications firm based in Riyadh, dedicated to delivering innovative solutions that drive brand success. As a member of our team, you will have the opportunity to work on high-profile projects, collaborate with industry-leading professionals, and contribute to the growth of our Sports Division. We offer a competitive salary and benefits package, professional development opportunities, and a collaborative work environment that fosters creativity and excellence.