KOL Marketing Manager

About Keemart

Keemart is Meituan’s self-operated on-demand retail business operating in international markets, with its first launch in Riyadh, Saudi Arabia, in May 2025. Specializing in rapid delivery of groceries and daily essentials within 20 minutes, Keemart embodies Meituan’s commitment to helping people eat better and live better through a seamless, high-quality shopping experience. By leveraging Meituan’s proven "front-tier warehouse + instant delivery" model, the platform delivers fresh, safe, and convenient grocery solutions tailored to the needs of overseas consumers.

Role Overview

As a KOL Marketing Manager at Keemart, you will play a pivotal role in shaping the brand’s presence in the Saudi Arabian market by driving innovative influencer marketing strategies. You will be responsible for identifying, engaging, and managing key opinion leaders (KOLs) across major social media platforms to amplify brand awareness, foster trust, and drive consumer engagement. This role offers a unique opportunity to build a 0→1 impact initiative, establishing Keemart as a leader in instant retail discovery and experience in the region.

Key Responsibilities

• KOL Sourcing and Partnership Management: Identify, evaluate, and onboard high-impact KOLs across platforms such as TikTok, Instagram, YouTube, and other relevant social media channels. Lead negotiations, contract finalization, and long-term partnership development to ensure alignment with brand objectives.
• Campaign Strategy and Execution: Develop and implement data-driven KOL marketing strategies tailored to the local market. Design creative campaign concepts, content plans, and publishing schedules that resonate with Saudi consumers while adhering to brand positioning and cultural nuances.
• Performance Analysis and Optimization: Monitor and evaluate KOL campaign performance using key metrics such as engagement rates, conversion rates, and ROI. Conduct competitor analysis to identify trends and opportunities, providing actionable insights to refine strategies and enhance campaign effectiveness continuously.
• Cross-Functional Collaboration: Work closely with Product, Marketing, and other teams to ensure influencer content aligns with business goals and delivers a cohesive brand message. Act as a bridge between KOLs and internal stakeholders to streamline communication and execution.

Qualifications and Skills

• Education: Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 4 years in overseas KOL/influencer marketing, with a proven track record of executing successful campaigns on platforms such as TikTok, Instagram, and YouTube. Hands-on experience in the Saudi or broader Middle Eastern market is highly advantageous.
• Market Insight: Deep understanding of local consumer behavior, cultural trends, and the influencer ecosystem. Ability to leverage market insights to craft compelling, localized marketing strategies.
• Communication and Project Management: Exceptional written and verbal communication skills, with the ability to manage multiple stakeholders and campaigns simultaneously. Strong project management capabilities to ensure timely and effective execution.
• Language Proficiency: Fluent in English as a working language, with fluency in Arabic as a critical requirement for engaging with local KOLs and consumers.

Why Join Keemart?

This role offers a rare opportunity to shape the future of instant retail in the Middle East from the ground up. With the backing of a global leader like Meituan, you will enjoy the autonomy to innovate while leveraging world-class resources and support. As part of a dynamic team, you will contribute to building a brand that redefines convenience and quality in grocery shopping, making a tangible impact on consumers’ daily lives.