Ecommerce Manager

About Al Rabie Saudi Foods

Al Rabie Saudi Foods stands as one of Saudi Arabia’s largest and most trusted manufacturers of juices and beverages, renowned for its premium portfolio of 100% juices, nectars, dairy beverages, and functional drinks. With a strong presence across Saudi Arabia and key international markets, the company has established itself as a household name, driven by a legacy of quality, innovation, and consumer trust. Headquartered in Riyadh, Al Rabie is now accelerating its digital commerce initiatives to capitalize on the rapid growth of online retail in Saudi Arabia. In this dynamic environment, we are seeking a results-driven and digitally savvy E-Commerce Sales Manager to spearhead the development, execution, and scaling of our online sales channels, ensuring sustained revenue growth and enhanced brand visibility across all major digital platforms.

Role Overview

Reporting directly to the Chief Sales Officer, the E-Commerce Sales Manager will play a pivotal role in driving Al Rabie’s revenue and brand presence within Saudi Arabia’s expanding online retail landscape. This position encompasses a broad spectrum of responsibilities, including commercial strategy, operational execution, and digital marketing, all aimed at optimizing our e-commerce footprint. The role is integral to Al Rabie’s broader channel diversification and digital transformation strategy, ensuring the company remains at the forefront of the evolving retail ecosystem.

Key Responsibilities

1. Strategy & Revenue Growth

• Develop and implement a robust e-commerce channel strategy aligned with Al Rabie’s commercial and brand objectives, setting and achieving clear annual and quarterly revenue and volume targets.
• Drive growth across major online retail platforms, including marketplaces, quick-commerce applications, and retailer e-channels within the Modern Trade segment.
• Identify untapped opportunities within the Saudi e-commerce ecosystem to expand Al Rabie’s share in the beverage category.
• Collaborate with marketing and trade marketing teams to curate channel-specific product offerings, including bundle packs, e-exclusive SKUs, and gifting formats tailored to digital consumer preferences.

2. Commercial & P&L Management

• Assume full ownership of the e-commerce Profit & Loss (P&L), including net revenue, trade expenditures, promotional ROI, and profitability targets.
• Lead pricing strategies, promotional frameworks, and assortment decisions by platform, ensuring strict adherence to margin guidelines and company policies.
• Manage trade investment budgets with precision, balancing platform visibility, promotional activations, and bottom-line contributions to maximize return on investment.
• Provide accurate volume and revenue forecasts in coordination with supply chain and demand planning teams, ensuring product availability and adherence to freshness standards critical for juice products.

3. Marketplace & Partner Management

• Establish and nurture strategic relationships with key e-commerce and quick-commerce partners across Saudi Arabia, overseeing both day-to-day operations and long-term collaboration.
• Negotiate comprehensive joint business plans, commercial terms, listing fees, on-platform visibility, and activation calendars to drive mutual growth.
• Ensure excellence in digital shelf execution by maintaining accurate product descriptions, high-quality imagery, compliance with health claims, nutritional data accuracy, and proactive management of customer ratings and reviews.
• Oversee the management of Al Rabie’s brand pages and virtual storefronts across platforms, implementing A+ content strategies and sponsored placement initiatives to enhance visibility and engagement.

4. Operations & Execution Excellence

• Guarantee high in-stock rates, precise product listings, and timely fulfillment across all active platforms, with a strong focus on shelf-life management and cold-chain compliance for chilled and ambient beverage lines.
• Work closely with supply chain, logistics, and customer service teams to promptly address availability issues, delivery challenges, and return requests, minimizing disruptions to the customer experience.
• Monitor and proactively mitigate out-of-stock events, chargebacks, and marketplace penalties to maintain operational efficiency and partner satisfaction.
• Support the integration of ERP and order management systems with marketplace partners in collaboration with Sales Operations and IT teams to streamline processes and enhance data accuracy.

5. Digital Marketing & On-Platform Performance

• Oversee on-platform paid advertising campaigns, including sponsored products, banner ads, and search marketing, optimizing return on ad spend (ROAS) and conversion metrics to drive sales growth.
• Partner with the marketing team to ensure brand consistency and the successful execution of seasonal campaigns, Ramadan activations, and new product launches tailored to the e-commerce environment.
• Develop and implement basket-building tactics, such as cross-selling bundles, multi-pack promotions, and subscription offers, to enhance customer lifetime value and average order size.
• Monitor product ratings, customer reviews, and engagement metrics, implementing strategies to improve satisfaction and loyalty while addressing any negative feedback promptly and effectively.