Marketing Operations Lead

Marketing Operations Lead

The Marketing Operations Lead serves as the operational backbone of our marketing division, orchestrating day-to-day activities and transforming strategic priorities into high-quality, timely deliverables. This role bridges the gap between marketing strategy, creative production, digital performance, and branch requirements, ensuring our teams operate in a coordinated and efficient workflow.

As the ideal candidate, you will bring a robust background in project management, marketing operations, and team leadership. You will be adept at managing multiple priorities across Jeddah and regional branches while maintaining brand consistency, execution quality, and measurable performance.

Key Responsibilities

• Marketing Operations & Workflow Management
• Manage and coordinate the daily operational workflow of the Marketing Operations Division.
• Oversee deliverables across Social Media, Copywriting, Creative/Design, and Media Buying teams to ensure campaigns and projects are delivered accurately and on schedule.
• Translate strategic marketing priorities into clear execution plans, timelines, responsibilities, and deliverables.
• Prioritize incoming marketing and creative requests based on business urgency, strategic importance, and available resources.
• Coordinate with the Artwork Lead to manage design workloads and balance long-term brand initiatives with urgent campaign and branch requirements.
• Identify workflow bottlenecks and implement solutions to improve turnaround time, accountability, and operational efficiency.
• Implement and optimize project management workflows and systems, including Odoo and other relevant platforms.
• Campaign Execution & Quality Control
• Coordinate the end-to-end execution of marketing campaigns across relevant digital and offline channels.
• Ensure synchronization of Social Media, Content, Creative, and Media Buying activities before campaign launches.
• Act as a key quality-control checkpoint for marketing deliverables before publication or distribution.
• Ensure compliance with approved brand guidelines for social media content, videos, advertisements, brochures, and other marketing materials.
• Monitor campaign timelines and proactively resolve operational, creative, or technical issues that could delay delivery.
• Branch & Regional Marketing Support
• Act as the primary corporate marketing operations contact for branch marketing teams.
• Coordinate the timely delivery of localized marketing materials, digital assets, social media support, and promotional requirements.
• Support branch-level events, partnerships, MOUs, campaigns, and activation initiatives from an operational marketing perspective.
• Ensure consistency in brand identity, messaging, and quality across all branches while accommodating relevant local market requirements.
• Performance & Cross-Functional Collaboration
• Maintain close coordination with Pre-Sales and relevant commercial teams to understand lead quality, conversion trends, and campaign feedback.
• Translate performance insights into actionable recommendations for Media Buying, Content, and Campaign teams.
• Support timely campaign optimization based on lead quality and business performance data.
• Collaborate with internal stakeholders to ensure marketing activities are aligned with commercial priorities and organizational objectives.
• Reporting & Operational Performance
• Establish and monitor operational KPIs, including campaign turnaround times, delivery timelines, workflow efficiency, and creative performance.
• Track project progress, identify delays or resource constraints, and provide regular status updates to the CCMO.
• Maintain visibility of active campaigns, pending requests, priorities, and deadlines across the Marketing Operations Division.
• Use data and operational insights to continuously improve marketing processes, resource allocation, and team productivity.