Copywriter

About the Role

Soholat is seeking a dynamic and strategic Copywriter to join our expanding team. In this role, you will craft compelling, conversion-driven content designed to elevate our clients' brands, captivate their audiences, and drive tangible business outcomes. The ideal candidate will possess a keen understanding of the Saudi market, including local culture, consumer behavior, linguistic nuances, and evolving marketing trends. You will collaborate seamlessly with designers, content creators, account managers, and performance marketers to develop cohesive, multi-channel campaigns tailored to diverse industries.

Key Responsibilities

• Content Creation: Develop engaging copy for social media campaigns, advertisements, websites, landing pages, email marketing initiatives, blogs, and other digital marketing assets to maximize audience engagement and conversion rates.
• Creative Campaign Development: Generate innovative campaign concepts, headlines, taglines, and calls-to-action that resonate with target audiences and align with client objectives.
• Brand Adaptability: Tailor brand messaging and tone of voice to suit the unique requirements of different clients across a variety of industries.
• Digital Advertising Expertise: Produce high-performing copy for Meta, Google, Snapchat, TikTok, LinkedIn, and other digital advertising platforms to enhance campaign effectiveness.
• Cross-Functional Collaboration: Partner with designers, video editors, content creators, and marketing strategists to execute integrated, multi-disciplinary campaigns that deliver cohesive brand experiences.
• SEO Optimization: Create SEO-friendly website and blog content to improve search engine rankings and drive organic traffic.
• Quality Assurance: Proofread and edit content to ensure clarity, consistency, accuracy, and adherence to brand guidelines.
• Market and Audience Research: Conduct thorough research on client industries, competitors, and target audiences to develop messaging that is both relevant and persuasive.
• Strategic Support: Contribute to brand positioning, campaign messaging, and content strategy development to strengthen client marketing initiatives.
• Industry Awareness: Stay abreast of Saudi market trends, consumer behavior shifts, and emerging digital marketing practices to inform content strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related discipline.
• 3+ years of experience as a Copywriter within a marketing or advertising agency environment.
• Proven experience creating content for the Saudi market is mandatory.
• A robust portfolio showcasing successful marketing campaigns across multiple digital platforms.
• Exceptional Arabic writing proficiency with a strong command of the English language.
• Ability to adapt writing styles to suit diverse industries while maintaining each client’s distinct brand voice.
• In-depth knowledge of digital marketing, branding principles, and content strategy frameworks.
• Strong research, storytelling, and communication skills to convey complex ideas effectively.
• Capacity to manage multiple projects simultaneously and meet tight deadlines in a fast-paced agency setting.

Preferred Qualifications

• Experience collaborating with clients in sectors such as retail, e-commerce, hospitality, food & beverage, real estate, healthcare, or technology within Saudi Arabia.
• Proficiency in SEO copywriting and content optimization techniques to enhance search visibility.
• Experience writing scripts for video content, social media reels, and paid advertisements to support multimedia campaigns.
• Familiarity with AI-powered writing tools, ensuring originality and brand consistency in all outputs.

Core Skills

• Creative copywriting and storytelling with a focus on audience engagement.
• Native-level proficiency in Arabic and English content creation.
• Deep understanding of the Saudi market dynamics and consumer behavior patterns.
• Expertise in brand messaging and tone of voice adaptation for diverse audiences.
• Proficiency in digital marketing copywriting and advertising best practices.
• Strong SEO writing skills to optimize content for search engines.
• Analytical thinking and research capabilities to inform data-driven content strategies.
• Meticulous proofreading and editing to ensure flawless, polished outputs.
• Exceptional time management and collaboration skills to thrive in a team-oriented environment.

Success Metrics

In this role, success will be measured by your ability to:

• Deliver creative, persuasive, and high-converting copy that resonates deeply with Saudi audiences.
• Consistently produce high-quality work within established deadlines.
• Contribute to campaigns that significantly enhance engagement, lead generation, and brand awareness for clients.
• Collaborate effectively with internal teams to develop impactful marketing campaigns that yield measurable results.