Growth & Brand Manager – Healthcare

About Star Health

Star Health Medical Center is a dynamic, multi-specialty healthcare provider located in South Riyadh, Saudi Arabia, strategically positioned at Exit 21. Our mission is to establish ourselves as the most trusted family healthcare destination in the region, distinguished by our commitment to exceptional patient care, innovative medical solutions, and impactful community engagement. As we continue to expand, we are seeking a visionary and results-oriented Growth & Brand Manager – Healthcare to spearhead our patient acquisition, brand development, and community outreach strategies. This leadership role is ideal for a strategic thinker who thrives on both high-level planning and hands-on execution to drive the growth of one of Riyadh’s fastest-growing medical centers.

Key Responsibilities

As the Growth & Brand Manager – Healthcare, you will play a pivotal role in shaping the future of Star Health by leading initiatives that enhance our market presence and patient base. Your responsibilities will include:

• Patient Acquisition Strategy: Develop and implement comprehensive strategies to attract new patients across all medical specialties, ensuring sustainable growth for the center.
• Digital Marketing Leadership: Plan, manage, and optimize digital marketing campaigns, including Google Ads, Meta Ads, and other online platforms, to maximize reach and conversion.
• Brand Development: Position Star Health as the most recognized and trusted healthcare brand within our target catchment area through strategic branding initiatives and community engagement.
• Health Awareness Campaigns: Design and execute monthly health awareness campaigns to educate the community and reinforce our commitment to public health.
• Community Outreach Programs: Organize and lead a variety of community engagement activities, such as mall activations, health events, school programs, corporate wellness initiatives, and local partnerships to foster trust and loyalty.
• Strategic Partnerships: Build and maintain strong relationships with key stakeholders, including schools, pharmacies, gyms, residential communities, and nearby businesses to expand our network and influence.
• Patient Retention & Loyalty: Develop and manage patient loyalty and referral programs to enhance patient retention, improve Google Reviews, and drive repeat visits.
• Marketing Execution: Lead CRM, WhatsApp, SMS, and email marketing campaigns to nurture patient relationships and encourage engagement.
• Performance Tracking & Reporting: Monitor and analyze marketing KPIs, including new patient acquisition, campaign ROI, conversion rates, patient retention, and brand awareness. Present weekly performance reports with actionable insights and recommendations.

Mandatory Requirements

To excel in this role, you must meet the following criteria:

• Relevant Experience: Minimum of 3 years in marketing, growth, or business development within a healthcare setting, such as a dermatology clinic, aesthetic clinic, multi-specialty medical center, hospital, or healthcare group.
• Healthcare Industry Knowledge: Proven experience in the Saudi healthcare sector, with a deep understanding of its unique challenges and opportunities.
• Language Proficiency: Fluency in both Arabic and English, both written and spoken, is essential for effective communication with stakeholders and patients.
• Proven Track Record: Demonstrated success in increasing patient acquisition, enhancing brand awareness, and driving clinic revenue through innovative marketing strategies.
• Digital Marketing Expertise: Hands-on experience managing Google Ads, Meta Ads, influencer marketing, CRM campaigns, and community marketing initiatives.
• Healthcare Consumer Insight: Strong understanding of patient acquisition funnels, healthcare consumer behavior, and clinic operations to tailor strategies effectively.
• Core Skills: Excellent communication, negotiation, and project management abilities to lead cross-functional initiatives and drive results.
• Driving License: A valid Saudi driving license is preferred for mobility and community engagement activities.

What We Value

We are looking for a Growth & Brand Manager who embodies an entrepreneurial mindset and is driven by measurable outcomes. The ideal candidate will:

• Demonstrate the ability to independently plan, execute, and optimize marketing initiatives with minimal supervision.
• Excel in building and maintaining strategic partnerships within the community while analyzing campaign performance to drive continuous improvement.
• Be passionate about cultivating a trusted healthcare brand, prioritizing long-term relationships over short-term advertising gains.

Key Performance Indicators (KPIs)

Your success in this role will be measured by the following KPIs:

• Growth in new patient acquisition across all specialties.
• Increase in patient retention and repeat visits, reflecting enhanced patient satisfaction and loyalty.
• Growth in brand awareness within the local community, establishing Star Health as a household name.
• Optimized marketing ROI and cost per acquisition to ensure efficient use of resources.
• Successful execution of community partnerships and outreach programs, fostering trust and engagement.