Marketing Specialist

About Al Etihad Cooperative Insurance Company

Al Etihad Cooperative Insurance Company is a leading public joint-stock entity headquartered in the Kingdom of Saudi Arabia, established under a Council of Ministers’ decision and a royal decree as a cooperative insurance provider. With a robust paid-up capital of 500 million Saudi Riyals, the company operates as an extension of United Insurance Company, which was originally founded in the Kingdom of Bahrain in 1983 as a foreign entity authorized to conduct insurance operations in Saudi Arabia. In 2008, the company transitioned into a publicly listed entity and was officially registered on the Saudi Stock Exchange (Tadawul) under the ticker symbol 8170.

The company operates under the rigorous supervision and regulation of the Saudi Insurance Authority and holds licenses to provide a comprehensive range of insurance products, including general insurance, medical insurance, motor insurance, and protection & savings insurance. Leveraging decades of industry experience and an unwavering commitment to customer service, Al Etihad Cooperative Insurance Company has positioned itself as a pioneer in the Saudi insurance sector. The company’s expansive network of offices and regional branches ensures accessibility and convenience for clients across the Kingdom, supported by a dedicated team committed to delivering exceptional service standards.

Role Overview

We are seeking a dynamic and creative Marketing Specialist to join our team and play a pivotal role in elevating our brand presence through innovative marketing strategies. The ideal candidate will be responsible for crafting compelling marketing content, executing impactful campaigns, and fostering engagement across both digital and traditional channels. This role requires a strategic thinker who can collaborate closely with the sales team to align marketing initiatives with business objectives, while also leveraging analytical insights to measure and optimize campaign performance. The Marketing Specialist will serve as a key contributor to the company’s growth by ensuring consistent brand messaging, enhancing customer engagement, and driving measurable results.

Key Responsibilities

• Content Creation & Distribution: Develop, design, and publish high-quality visual and written content tailored for social media platforms, corporate websites, marketing campaigns, internal communications, and promotional materials to reinforce brand identity and engagement.
• Design & Production: Create marketing collateral, including social media posts, banners, brochures, presentations, advertisements, invitations, and event materials, ensuring alignment with the company’s brand guidelines and visual identity.
• Creative Strategy & Campaign Development: Conceptualize and execute innovative marketing campaigns, including developing creative visuals, captions, and content calendars that support overarching marketing and communication goals.
• Multimedia Content Production: Capture, edit, and produce short-form video and photo content for digital and social media platforms, utilizing tools such as Adobe Creative Suite and Canva to maintain professional standards.
• Strategic Marketing Execution: Support the development and implementation of marketing strategies that align with departmental objectives and the company’s long-term vision, including planning and executing advertising and promotional initiatives across digital, social media, and traditional channels.
• Cross-Functional Collaboration: Coordinate with internal departments to understand their content and marketing requirements, delivering tailored creative solutions that meet their needs while maintaining brand consistency.
• External Partnerships & Vendor Management: Liaise with external agencies, printers, photographers, and vendors to facilitate content production, marketing activities, and event execution, ensuring timely and cost-effective delivery.
• Performance Analysis & Optimization: Monitor content performance, audience engagement metrics, and campaign results, providing data-driven recommendations to enhance effectiveness and ROI.
• Industry & Trend Awareness: Stay abreast of emerging content trends, social media innovations, and creative design best practices to ensure the company remains at the forefront of marketing excellence.
• Additional Duties: Fulfill any other responsibilities as assigned by the direct supervisor within the scope of the role, contributing to the overall success of the marketing department.

Qualifications & Requirements

• Location: Head Office – Al Khobar
• Experience: Minimum of 3 years in a marketing or content creation role, preferably within the insurance or financial services sector.
• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or a related field.
• Language Proficiency: Fluent in English (spoken and written) with exceptional communication skills.
• Nationality: Open exclusively to Saudi nationals.