Marketing Specialist

About the Role

Hurr is seeking a dynamic and innovative Marketing Specialist to join our team. The ideal candidate will be a forward-thinking professional with a strong foundation in digital marketing, content creation, and AI-powered tools. This role is perfect for someone who thrives in a fast-paced environment and is passionate about driving growth through strategic marketing initiatives. If you are a data-driven marketer with a creative edge and a deep understanding of community engagement, we invite you to apply and become a key contributor to our success.

Key Responsibilities

The Marketing Specialist will play a pivotal role in developing and executing comprehensive digital marketing strategies aimed at enhancing customer acquisition, engagement, and retention. Your responsibilities will include:

• Digital Marketing Strategy: Design and implement data-driven digital marketing campaigns across multiple channels to drive measurable growth and maximize ROI.
• Content Creation & Marketing: Develop compelling and high-quality content tailored for social media, websites, email campaigns, and other digital platforms. Ensure consistency in brand messaging and voice.
• AI-Powered Content & Video Production: Utilize advanced AI tools to generate, edit, and optimize video content and marketing assets efficiently. Leverage AI for content ideation, scripting, and creative production to enhance engagement and scalability.
• SEO & Organic Growth: Optimize website and content for search engines to improve organic traffic and visibility. Implement best practices for on-page and off-page SEO to drive sustainable growth.
• Paid & Organic Campaign Management: Plan, launch, and manage paid advertising campaigns (e.g., PPC, social media ads) while continuously optimizing performance. Balance paid and organic efforts to achieve cost-effective results.
• Copywriting & Content Writing: Craft persuasive and engaging copy for marketing materials, landing pages, email campaigns, social media posts, and other promotional content.
• Community Management: Build, nurture, and grow Hurr’s online communities across various platforms. Develop strategies to foster engagement, retention, and a sense of belonging among users.
• Performance Analysis & Optimization: Monitor and analyze key performance indicators (KPIs) to evaluate campaign effectiveness. Use data insights to refine strategies, improve user engagement, and increase customer lifetime value.
• Cross-Functional Collaboration: Work closely with the marketing, product, and design teams to align marketing initiatives with business goals. Translate creative ideas into actionable growth strategies.

Qualifications & Skills

To excel in this role, you should possess the following qualifications and skills:

• Experience: Minimum of 2 years in digital marketing, with a strong focus on content creation, SEO, and campaign management.
• Technical Proficiency: Hands-on experience with AI tools for marketing, content generation, and video editing. Familiarity with marketing automation platforms and analytics tools is a plus.
• Content & Copywriting: Exceptional writing skills with the ability to create compelling, audience-centric content for diverse digital channels.
• SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and performance tracking tools (e.g., Google Analytics, SEMrush).
• Community Engagement: Proven track record in building and managing online communities. Ability to foster meaningful interactions and drive user retention.
• SaaS Experience: Prior experience working with a SaaS business or product is highly desirable, as it demonstrates an understanding of subscription-based models and customer lifecycle management.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing performance.
• Collaboration & Communication: Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams and stakeholders.

Why Join Hurr?

As a Marketing Specialist at Hurr, you will have the opportunity to shape the future of our brand by leveraging cutting-edge AI tools and innovative marketing strategies. You will work in a collaborative and growth-oriented environment where creativity and data-driven decision-making are highly valued. If you are passionate about marketing, eager to embrace AI technologies, and committed to driving impactful results, we encourage you to apply and become part of our mission to revolutionize digital engagement.

Location: Saudi Arabia
Employment Type: Full-time